Healthy Coastal Economies

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Healthy Coastal Economies Looking at 2008-2009
Impacts
Tom Murray, Virginia Sea Grant October 13, 2009
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Healthy Coastal Economies What does this mean?

• Healthy coastal economies that include working
  waterfronts, an abundance of recreation and
  tourism opportunities, and coastal assess for all
  citizens.
• 3 strategies summarize activities

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Healthy Coastal Economies Strategies

• enhance waterfront-related economic activities
• preserve and increase public access
• engage coastal communities in planning.

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Programmatic AssessmentImpacts Overview

• About 150 impacts reported
• Most common themes
• Tourism
• Working waterfronts/access
• Safety
• Maritime tradition/culture

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Programmatic AssessmentImpacts Overview (cont.)

• Few reported dollar impacts
• Examples of common measures
• leveraged funding
• Convening/facilitating
• service on advisory or partnership committees
• promotion of sustainable activities
• testimonies
• materials distributed
• website visits

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Programmatic AssessmentImpacts Overview (cont.)

• While these reports were to represent 2008-2009
  activities, many covered multiple years.
• annual impact numbers likely limited lacking
  longer term strategic sense, for program
  assessment.

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Programmatic AssessmentImpacts Overview
Conclusion
As reported, few reports allow for the
assessment of programmatic impacts, such as
calculating return on investment in Sea Grant
dollars.
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Tourism Recreation

• More than 25 of the reported impacts accrued to
  sustainable tourism.
• Most common activities cited
• provision of information to the public,
• mapping, and
• information to improve management.

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Tourism Recreation Impacts Reported

• Number of new trails, paths, scenic byways, etc.
• Number of promotional materials
• Activities to help tourism related businesses
• Activities to influence policy

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Tourism Recreation Impact Example

• Activity
• Organized the Lighthouse Maritime Heritage Tour
  July 20-28, 2007 for 250 cyclists.
• Impact
• The tour generated more than 250,000, and a map
  and digest was produced to increase awareness.

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Business Retention metrics

• As a result of local business retention
  programming, Sea Grant helped to create 18 new
  jobs, retain 204 jobs and assisted in business
  investments of 7.9 million (Loan amounts and
  invoices for the purchase of equipment or
  facilities).

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• Many impact statements and individual state
  reports.
• How do these add up to national programs?
• One example illustrates what it takes.

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Working Waterfronts

• How did Working Waterfronts activities become a
  national impact?
• Starting with extensive state Sea Grant activity
• Moving to partnerships between programs
• Elevating the network activities to a national
  dialogue and strategy
• Guiding Policy for WW legislation a part of CZMA
  reauthorization

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Working WaterfrontsBuilding National Impact

• Moving from NC Fish House Study Prompts Aid for
  Working Waterfronts to NC Sea Grant provides
  leadership on waterfront access issues.

• The NC General Assembly followed the
  commission's recommendation to create the NC
  Waterfront Access Study Committee (WASC)

Maine Sea Grant partnered with Hawai'i Sea Grant
to survey Sea Grant programs and other coastal
zone management stakeholders around the nation's
coastlines on coastal access issues
NC Law Center's policy research leads to
legislative action changing tax designation for
working waterfronts and the establishing a new
20 million state fund

• MISSISSIPPI/ALABAMA Sea Grant assists local
  waterfront community in planning for the future.

• NC online kiosk provides waterfront information

Subsequently Broadened HR 3223-Allen Capps
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Working WaterfrontsBuilding National Impact
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Working WaterfrontsCurrently H.R. 2548

• Keep Americas Waterfronts Working Act of 2009
  (Pingree of Maine) building on Allen-Capps
• To amend the CZMA of 1972 to require
  establishment of a Working Waterfront Grant
  Program, and other purposes.

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Programmatic AssessmentImpacts Overview (cont.)
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Tourism Recreation Title
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Thanks

• Randy Schneider (OCRM),Stephanie Showalter, Jim
  Falk.
• Thanks to Josh Brown and Steve McMurray for
  sorting the SCCD impact statement reports for our
  discussion.