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Rob is the Marketing and NPD Director for TGI. He
joined BMRB in 1994 and his client experience
ranges from managing TGIs broadcast client base
through to consulting for companies including
GSK, Capital One, EMI and BP. He has extensive
experience of data fusion, thereby helping
clients maximise the return on their research
investment. His knowledge of wider Kantar group
capabilities ensures that clients have access to
best practice in a range of class leading
businesses. Since his involvement with the WPP
sports equity study SportZ, Rob has also
developed his expertise in evaluating sponsorship
opportunities.
ROB LAURENCE NPD Director for TGI