P1246990925yWBVG

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(No Transcript)
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Agenda

• Understanding the Product
• Terms
• 3 Doors of Opportunity
• ROI
• The Product
• Descriptions
• Packages
• Specialties Upgrades
• Selling the Product
• Prepping
• Positioning
• Product Recap

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Understanding the Product
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Terms
Hit Impression Page Impressions ROI Search Engine
Optimization Search Engine Saturation Hyper Text
Link
Knowledge is Power
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3 Doors of Opportunity

• Local Directory
• Online Directory
• Search Engine Marketing
• PDA OR Cell Phone

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Return On Investment
Analysis

• Every 1 spent in IYP (Internet Yellow Pages)
  generates 47 more in sales for our customers.
• Every 1 spent in IYP (Internet Yellow Pages)
  generates 16 in profits.
• 95 of the searches help locate the business the
  consumer already knew.
• 50.7 of the searches were made to contact
  businesses the customer did not have a reference
  (New Customers).

Source YPA
The Most effective advertisements are on
SeccionAmarilla.com
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Average Usage Statistics
Spanish
English

• 93 are familiar with Yellow Pages
• 58 refer to it at least once a year
• 31 use it during the average month

• 99 are familiar with Yellow Pages
• 88 refer to it at least once a year
• 70 use it during the average month

Up to 70 of the contacts end in purchase.
Source YPA
The Most effective advertisements are on
SeccionAmarilla.com
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The Product
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More Info Window
This is a space that includes additional basic
information regarding the advertiser.
This type of window is not for sale and is
published for free in all the basic listings of
the portal.
This is reserved for the Clients images (1
animated graphic or flash with up to 5 pic) or
the Sección Amarilla ads
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Interactive Map
This is an additional space whose purpose is to
present the geographic location of the advertiser
on a map.
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E-Mail Link
This is an hyperlink that will allow the customer
to send an e-mail utilizing an Outlook based tool
directly to the clients mailbox of choice (i.e.
Support_at_Companyname.com)
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Web Link
This is an hyperlink that will allow the customer
to go to the clients website.
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Book Ad
This is an hyperlink that will allow the customer
to view the clients actual book ad or more
information of the company
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Mini Site
It is an information window that can be viewed
with an Internet browser.
What else can this be used for?
Client chooses layout and colors
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Mini Web
This is an information site that can be viewed
with an Internet browser that includes
information of the advertiser such as the
business, products and payment methods in an
interactive form.
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Packages
Best Value (Heading Leaders) per mo. internet
only 113.70 after deposit / or 1,625 yr.
87.50 per mo. with print ad after deposit / or
1,250 yr.
Diamond Package Gold Package
Dominate
Great Look (2nd Priority) 91.00 per mo.
internet only after deposit / or 1,300 yr.
70.00 per mo. with print ad after deposit / or
1,000 yr.
Competitive
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Packages
Good Look (3rd Priority) 68.20 per mo. internet
only After deposit / or 975 yr. 52.50 per mo.
with print ad after deposit / or 750 yr.
Silver Package Bronze Package
Representative
- Shows up under the Gold packages -
4th Priority (before alpha) 45.50 per mo.
internet only after deposit / or 650 35.00 per
mo. with print ad after deposit / or 500
I'm There
- Shows up under the Silver packages -
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Packages
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Homepage

• HOME PAGE BANNERS
• 2 Rotating Advertisers
• 10,000 Impressions/month
• Minimum 6 months
• HOMEPAGE BANNER
• (300x250)
• Is also used for National Promotions

The best way to increase traffic is to STAND OUT
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City Guide
TOP SPONSOR
12 POSITIONS PER CITYGUIDE.
HYPER TEXT LINK
3 SPACES PER CITYGUIDE
TOP BUSINESS
24 POSITIONS PER CITYGUIDE
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Banners
LISTING SPONSOR
Highlighted with a large business icon and
positioned above all other search results
listings, (6 spaces total alternating)
INSIDE BANNERS

• 6 Advertisers Total
• 3 Shown at a time (rotating)
• Located in City Guide, Listing Page and Contact
  Us.

The best way to increase traffic is to STAND OUT
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Selling the Product
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Prepping

• Research (Industry Standards)
• Have your Product Ready (know what your going to
  sell)
• Have an alternative (Fall Back Offer/upgrade
  package)
• Plan on Maintaining Control (Eliminate Options)
• Know who might their potential customers be and
  how does Seccion Amarilla relate?
• Know Who their competition is
• Ask the right Questions

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Positioning

• Remember the 3 Doors of Opportunity
• Use the Average Client Worth figure they gave you
• Understand the Demographics and Statistics
• Use their competition against them
• DO NOT CONFUSE THEM!
• Pricing
• Know that Selling this stuff is EASY!

• c

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Opportunity Preparation ______________ Succes
s