Engaging Audiences

1
Engaging Audiences for Diverse and BME
Art Fertilising the Roots Andrew Lucas Senior
Executive Officer
2
How do we programme and promote culturally
diverse work and BME arts?
3
Brief Introduction to LDSM Experience
4
What was the dream that became Lake District
Summer Music?

• Filled a recognised training gap
• Provided intensive study with world-class
  musicians
• Created an International Festival in Cumbria
• Combined artists of tomorrow established
  professionals
• Fused vital elements of music profession
• Added music to Cumbrias rich cultural heritage

5
In the top 3 UK classical music
festivals INDEPENDENT
6
chamber music and glorious countryside
CLASSIC FM
7
the widest spread UK music festival THE GUARDIAN
Ambleside
Kendal
Bowness
Keswick
Carlisle
Kirkby Lonsdale
Grange
Penrith
Grasmere
Rydal
Hawkshead
Ulverston
Windermere
8
family-friendly atmosphere BBC MUSIC MAGAZINE
9
flow of wisdom by the waters edge THE
INDEPENDENT ON SUNDAY
10
(No Transcript)
11
How do we programme and promote culturally
diverse work and BME arts?
12
(No Transcript)
13
What were the benefits learning points of the
project?

• Positive public response
• Challenged the organisation to innovate
• Opportunity to reach new audiences
• The importance of finding good partners

14
How do we programme and promote culturally
diverse work and BME arts?
15
A missing link
16
How does MfaFL relate to the original vision of
LDSM?

• Filled a recognised training gap
• Provided intensive study with world-class
  musicians
• Created an International Festival in Cumbria
• Combined artists of tomorrow established
  professionals
• Fused vital elements of music profession
• Added music to Cumbrias rich cultural heritage

17
What have been the outcomes of the project?

• MfaFL Africa in November 2006
• MfaFL South Central America in October 2008
• MfaFL the Foreign Within in Autumn 2009
• Summer International Festival performance by
  Tarang in August 2007 visit by SAMYO to LDSM in
  August 2008
• Mantra Musical Joumeys across the Indian Ocean
  2009
• Possible partnership with Milapfest on future
  educational and festival projects

18
How do we programme and promote culturally
diverse work and BME arts?
19
LAKE DISTRICT SUMMER MUSIC Andrew Lucas Senior
Executive Officer TEL [phone]
05 EMAIL andrew_at_ldsm.org.uk Thank you