Why Does Wine Cost So Much

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Why Does Wine Cost So Much!

• Prepared By
• Allan P. London, CPA

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Calculating the Cost of a Case of Wine

• Direct Costs
• Indirect Costs
• Sales Price (Direct Cost Multiple)
• Profit Before Income Taxes
• Components of the Retail Sales Price
• Direct Cost Indirect Costs Profit Sales
  Price
• Direct Costs include all costs of production.
• Indirect Costs include interest, sales, G A
  expenses and inventory carrying costs.

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Ultra Premium Chardonnay
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Ultra Premium Cabernet
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Ultra Premium Retail Components
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Chardonnay Cost Components
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Cabernet Cost Components
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I Want To Enter My Own Numbers!

• Download this Power Point presentation and the
  underlying Excel workbook from
• http//alondon.com/vw.htm
• Click on the Winery Education button.