Mass Media

1
Mass Media Society
2
Mass Media Social Stability

• Media-induced ritual
• Media the status quo
• Media cognitive dissonance
• Agenda setting status conferral
• Media morality

3
Cultural Transmission

• Historical transmission
• Cultural values to later generations
• Contemporary transmission
• Cultural values to different cultures
• What kind of contemporary values is the mass
  media transmitting about American society or
  culture?
• Whoever tells the story defines the culture.
• Dr. David Walsh Raising MediaWise Kids

4
Media facilitating change

• McLuhan
• Human alienation written word
• Global village sensory stimuli of TV

5
Effects of Globalization

• Corporations Globalization
• http//www.mcdonalds.com
• http//www.playstation.com
• Experts disagree about effects
• Primary agenda is profits
• VS.
• Cultural imperialism

6
Media Response

• In the context of globalization, do large U.S.
  media conglomerates control the direction or even
  dissemination of cultural values domestically and
  internationally? Why or why not?
• 1 page typed response due in class Friday, March
  26

7
Cultural Intrusion or

• International exchange of ideas
• Emerging global media content for local markets
• http//news.bbc.co.uk/1/hi/world/africa/2123697.st
  m
• http//www.muppetcentral.com/news/2002/091702.shtm
  l

8
Global Media Models

• Bipolar model
• Continuum model
• Compass model
• Change model
• Multi-directions effects of mass media and social
  variables (economics, technology, literacy, etc.)
• Subsystem model
• Focus on industry purpose and intended audience