NHS DIRECT BUILDING A MULTICHANNEL PUBLIC SERVICE

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NHS DIRECTBUILDING A MULTI-CHANNEL PUBLIC SERVICE

• Bob Gann
• Director of New Media
• NHS Direct

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NHS POLICYNAVIGATING THE MAZE

• Patients will be helped to navigate the maze of
  health information through the development of NHS
  Direct Online, digital TV and NHS Direct
  information points in public places
• The NHS Plan July 2000

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NHS DIRECT MULTICHANNEL SERVICE
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SKY 36 ARE UNDER 34 YEARS AND 55 ARE C2DE
WHO HAS DIGITAL TV?
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WHO HAS DIGITAL TV?
FREEVIEW 36 ARE OVER 55 YEARS AND 58 ARE ABC1
CABLE AGE AND SOCIO-ECONOMIC PROFILE MIRRORS UK
POPULATION
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NHS DIRECT INTERACTIVE

• The biggest dedicated public service on digital
  TV
• Health information service in interactive area
• 3000 pages on over 500 topics, supported by
  images and video

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NHS DIRECT INTERACTIVE
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MULTI-LAYERED DESIGN APPROACH
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ROLL OUT

• Launched on digital satellite (Sky Interactive)
  on 16 December 2004
• Now also accessible through Sky Active
• Searchable local service information from end
  January
• Cable and Freeview during 2005
• Red button links
• Interactive pilots

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NOT THE WEB ON TV
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NHS DIRECT MULTICHANNEL SERVICE
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KEY POINTS

• NHS Direct Interactive is part of a multi-channel
  service
• Digital tv can help us to reach different
  audiences who may not use our other channels
• Interactive digital tv is not web on tv and
  has different usability issues
• Televisual medium lends itself to healthy
  lifestyle content
• There is potential for more interactive
  applications