511 Marketing and Outreach Task Force

1
511 Marketing and Outreach Task Force

• March 31, 2006
• Sandy Myers
• Dearborn, Michigan

2
511 MO Task Force

• December to March focus
• Half-day workshop at national conference
• Interstate 50th anniversary marketing
  opportunities

3
511 MO Task Force
Half-day MO Workshop
Scenario A 100-220 Reaching Target
Markets 225-345 Transit and Travel
Services 345-400 Break 400-500 Marketing New
and Maturing Systems
4
511 MO Task Force
Half-day MO Workshop
Scenario B 100-150 Reaching Target
Markets 200-245 Non-traditional and earned
media opportunities 245-300
Break 300-345 Transit and Traveler
Services 400-500 Marketing New and Maturing
Systems
5
511 MO Task Force
50th Interstate Anniversary
Anniversary Convoy explored possibilities of
having a 511 vehicle or a shared vehicle
featuring the 511 logo.
6
511 MO Task Force
50th Interstate Anniversary