Presentation by Julie Seyler, Codirector

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Julie Seyler Creative Unit, Cornwall County
Council
Presentation by Julie Seyler, Co-director
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Growing a creative economy in a rural, peripheral
region
The art of the impossible?
Cornwalls Journey
Presentation by Julie Seyler, executive director
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• Creative Industries in 1999
• were not seen as a sector but a fragmented set
  of individuals and businesses with few formal
  networks
• had no single voice and therefore no-one
  making the case to decision makers
• had no sense of their own scale and not able to
  articulate their economic worth to Cornwall
• had some sub-sector strengths and others with
  potential
• did not feature in any of Cornwalls major plans
  
• were easily dismissed as a peripheral activity,
  with no serious part to play in Cornwalls future

Julie Seyler, Co-director Creative Unit, Cornwall
County Council
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• Where are we in 2007?
• Economically
• GDP contribution of 421 million
• GVA per head 28,540
• Sector growth of 29 from 2000 to 2005
• 10,341 jobs (fte)
• 30 goods and services sold nationally and
  internationally

Presentation by Julie Seyler, executive director
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• Where are we in 2007?
• In policy terms
• strategic development mainstreamed within CCC
• identified as a key sector by the RDA and
  Cornwall Economic Forum
• a key partner of the Strategic Partnership
• heading an aim for the new Sustainable Community
  Strategy
• key driver in developing the Cornwall Brand

Presentation by Julie Seyler, executive director
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• Points for reflection
• Partnership and strategic leadership
• Creativity and the regeneration agenda
• Cultural tourism
• European connections
• Brain gain not brain drain
• Mainstreaming

Presentation by Julie Seyler, executive director
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Partnership strategic leadership

• 1999 Cornwall County Council Arts Office ? 2000
  Creative Industries Task Force ? 2003 Creative
  Kernow ? 2007 Creative Unit ? 2010?
• Research
• Strategy
• Cornwall wide initiatives skills and business
  support, flagships, marketing, sub sector
  development, education
• Seat at the table

Presentation by Julie Seyler, executive director
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Creativity and the regeneration agenda

• Objective One
• 43m was invested in CIs
• - 33m in capital, 30m at UCF
• - 9.88m in support initiatives
• That 9.88m stimulated the sector to generate
  104m extra income and an extra 560 jobs
• 350 companies and 2500 individuals were direct
  beneficiaries

Presentation by Julie Seyler, executive director
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Brain gain not brain drain

• CUC
• Unlocking Cornish Potential
• Kernow Education Arts Partnership ? Creative
  Partnerships ? RiO
• Youth Arts Kernow
• Young Promoters
• Cultural Offer and Cultivate

Presentation by Julie Seyler, executive director
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Mainstreaming

• Cornwall Strategic Partnership, Sustainable
  Community Strategy, Local Area Agreements
• Evaluating pilots in worklessness, mental
  health, town centre animation
• Creative consortium to provide a bridge between
  sector and mainstream delivery

Presentation by Julie Seyler, executive director
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Cultural Tourism

• Cornwall Arts Marketing investment for
  business, sub sector campaigns and over arching
  national initiatives
• Research demonstrating the value
• Time to persuade tourism to invest in cultural
  product!
• Need new models for telling the story of rural
  areas as cultural destinations

Presentation by Julie Seyler, executive director
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• European connections
• Did not maximise potential of transnational
  schemes during Objective One
• Region of culture is a great opportunity to take
  it forward

Presentation by Julie Seyler, executive director
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Key Messages See the sector as a rich
ecology Partnership working gets
results Encourage connectedness networks,
clusters, collaborations Foster cultural
flagships and hubs Grow new markets Help
companies and individuals make transformations
Nurture, retain and attract talent Grow delivery
capacity in the sector Have a strong and shared
vision!
Presentation by Julie Seyler, executive director
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End Contact Julie
Seyler jseyler_at_cornwall.gov.uk 01209 315619
Presentation by Julie Seyler, executive director