MYTH OR REALITY

1
MYTH OR REALITY

• A PROFESSIONAL BODY ANOTHER PERSPECTIVE
• Current Approach
• Gentle negotiation
• Gentle representation
• Ethical advice
• Strong PR
• Close contact DOH
• Minimal contact with Govt
• Covering both practitioner and patient

2
MYTH OR REALITY

• A PROFESSIONAL BODY ANOTHER PERSPECTIVE
• Current Approach contd
• Registration
• Public contact point
• Local government involvement
• Educational guidelines
• Institution accreditation
• All aspects of insurance
• IN SHORT, EVERYTHING FOR EVERY BODY

3
MYTH OR REALITY

• NEW WORLD
• Strong representation for practitioners
• Sound financial advice
• Ethical advice
• Career counselling
• Institutional involvement
• Strong interface with regulatory body

4
MYTH OR REALITY

• NEW WORLD cont/d
• Strong communications plan
• Strong involvement with local authorities
• MUST BE VERY HIGHLY FOCUSSED NEED TO PROVE TO
  PRACTITIONERS THAT THE ASSOCIATION IS WORTH THEIR
  TIME AND MONEY
• GOAL
• THE PLACE TO GO FOR ALL INFORMATION ON
  ACUPUNCTURE