Statewide Reference for Tomorrow

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Statewide Reference for Tomorrow

• with
• Rosario Garza, MCLS
• Stacey Aldrich, California State Library
• Webinar January 2008

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Statewide Information Services for Tomorrow

• with
• Rosario Garza, MCLS
• Stacey Aldrich, California State Library
• Webinar January 2008

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Current Structure
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MCLS Statistics Center
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• Need to think about the FUTURE OF
• How do people know things? (thank u Ann Feeney)
• How do people find use information?
• What is community?
• What is learning?
• What is leisure and entertainment?

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Wired - Found
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WE MUST THINK BIGGERITS ABOUT INFORMATION
SERVICES

• its not just about statewide reference

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Statewide Reference Project Update
INTRO Over the past several months, we have been
creating a plan for rethinking and retooling the
Statewide Reference model. Our plan has been
built on past surveys and studies, and is
designed to gather more data to complete our
understanding of information usage, and to create
a process that will help us truly innovate how we
can best provide information services to our
communities. THE PLAN
STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5
DEC-MARCH 2008 DATA COLLECTION
APRIL 2008 THINK TANK PREP
FALL 2008 THINK TANK
CLA 2008 STATEWIDE INPUT
END 2008-2009 BUILDING IT

• Think Tank Creators
• group to meet with
• futurist facilitators to
• design a statewide
• reference think tank
• process.
• This group will also
• look at all of the data
• gathered relating to
• statewide ref., and
• develop new
• combinations to help
• the think tank be more
• informed.

• Participants from
• across the state will
• gather for 1 ½ days to
• think about information
• trends and data, and
• create 3 scenarios for
• what statewide ref.
• could become.

• Presentations at CLA
• and other venues will
• be given to share data
• and the 3 scenarios.
• Input from participants
• will be gathered. They
• will be asked to identify
• what scenarios or pieces
• of scenarios they think
• would be most beneficial
• to all.

• A Builders Group will
• be formed to analyze the
• feedback from the input
• sessions, and to develop
• an action plan for creating
• the new statewide
• reference model.

• ZOGBY polls to
• understand how
• Californians find
• and use info.
• Poll I via email was
• completed in
• January 2008
• Poll 2 link via library
• websites statewide
• to be completed in
• March 2008.

NEXT STEPMAKING IT HAPPEN
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Thoughts from Zogby Snapshot

• Searching for information begins with a broad
  casting of the net with search engines like
  Google.
• How can libraries make their resources a part of
  a search that is broad vs. making users figure
  out which pond (database or specific resource) to
  fish in?
• When users do choose to use library resources,
  they expect for us to have specialized info to
  supplement information to what is found on the
  Internet or Do-it-yourself information.
• Reinforces our need to be very aware of community
  interests in collection development.
• By the time most users are asking libraries for
  help, they have already been searching. Staff
  must be experts in all of the dark or
  non-Googled searched information spaces.
• Participants cited do-it-yourself information as
  an important resource, but it also seems to
  relate to the idea that they would also like to
  be able to do/find information themselves. How
  easy do we make this process?
• Generally people are satisfied with what they
  find at their local library when they are
  searching for information. When they are
  dissatisfied, it is because there were not enough
  resources available.
• Are people not finding resources because they are
  not there or because it is not clear what is
  available? How can libraries make their
  resources/services more explicit?
• There is support for the library to offer more
  online services to the public to access them over
  the Internet. More access to resources (full-text
  articles, self -help guides, downloadable audio
  and ebooks, test prep) is highly supported. There
  seemed to be less interest in immediate
  assistance from a person online. AskNow,
  Californias current online reference service, is
  not part of most peoples information seeking
  behavior.
• How can we connect people to the librarians and
  other information experts in a way that delights
  people and becomes viral (spreads rapidly as a
  service by word or mouth)?

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• Everything You Know Is Wrong
• The Media of the Online Library People (MOLP) has
  once again rewritten history. Based on recent
  sightings at the Library Spa in Calistoga, MOLP
  has determined that Elvis is indeed alive and
  well. While Elvis was not available for comment
  at press time, MOLP is confident that the wisdom
  of the online community has once again corrected
  the myths filtered through traditional media.
  Facilitated by California public Libraries, MOLP
  provides a tool to allow individuals to
  contribute to the definition of reality.

Relax Reconnect Recharge
Be Careful What You Think in California
Libraries Jill Slater, equipped with the Z chip,
went to the Coronado Library last week. Her
concerns about her love life were converted to a
question and transmitted to a librarian reading a
computer screen. Seconds later, she knew it made
more sense to join her boyfriend Frank at a ball
game than to go with Jack, whom she met on the
Internet, to the beach.
Library Spa Voted 1 travel destination by China
Daily Readers
Plastic Mining The New Frontier The recent boom
in customizable, single-use media, coupled with
the need for eco-friendly materials, has led to
an increased demand for recyclables. The answer?
Plastic! It is plentiful and easily lends itself
to molecular restructuring. As an added benefit,
landfill reclamation projects enhance quality of
life by converting trash heaps to community open
space.
Governor Caught With Fake Edu-Badges California
Governor Hannah Montana was discovered to have
falsified her Edu-Badge the insignia for
cinemagraphic economics and urban legends were
never officially issued by the Library.
Opposition party calls for recall.
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• Truthiness Database Hacked! People Flock to the
  Library
• Lines formed, and users were turned away as
  people swarmed to the library after the startling
  revelation that the truthiness database had been
  hacked by cyber-saboteurs. We havent seen
  crowds like this since the great network outage
  of 2018. said Librarian Nicole Schulert of the
  Colbert Community Library. With the database
  down, cyber communing ground to a halt, e-trading
  went offline due to loss of verification, and
  myfriendthedoctor.com warned users that the
  truthiness standard had been lowered a full
  point. Our Librarians are standing by to vet
  truthiness the old fashioned way! said Schulert,
  we will help you remember what your favorite
  color is.

Cant Stop Arguing with Your Avatar?
Libraries Now Offer Information Mediation
Classes
Identity Guard Latest in Virtual Bodyguard
Market Dr. Rankin North announced the formation
of Identity Guard, latest competitor in the hot
virtual protective market. People exchange chips
without knowing the consequences, like potential
personality shifts. Libraries, community
centers, and others are unwitting partners in
this travesty. Our intelligent agents will
protect you! North, a long time critic of chip
exchanges, has been known for his advocacy in the
area of restricting chip information.
Library Offers Community Chip Exchange Knowledge
sharing is now free at the library where you can
exchange chips with a starlet, an entrepreneur,
or a gold medal athlete, and know what they
know. I enjoyed the knowledge of being rich
and famous, though I had to buy a whole new
wardrobe as my favorite color became green. said
user Steve Lim. Chip exchanges, a popular
passtime, allows virtual sharing of knowledge
such as how to build a house, run a company, fix
dinner, or water ski. The library now offers
chips for loan, for up to a month at a time.
Late fees may apply, so you cant be a movie star
forever.
Frienemy Fraud on rise! Credits increasingly
distributed for bad advice. Local man found to
be 50 online advisors. He was not my friend!
said Amy Pelman. I thought he was, how was I to
know?
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• Computer Malfunction Traps
• Thousands Inside Smart Homes
• Quick thinking by local librarians using open
  source software saved
• the day for thousands of starving families
  affected by computer glitch.
• Complete story available via mindscan.

Local Libraries offer Pod Vacations for FREE
Libraries Offer BF IPO Bodyfarm Inc (BF), major
supplier of Fit Bodies, Fit Minds machines will
go public on 9/16/2020 through libraries.
Infopreneur Bill Linux, concerned that peoples
bodies were going to waste while plugged in to
the virtual world pioneered this concept. For
stock purchases please see your Infoprofessional.
Plug in and GET Away!!!
Human Electronic League-Results Empowerment299,
999,994 Disempowerment..6 Communication/Acc
essibility10 Isolation/Anxiety3
See Inside Robot Human Marriage
Legalized.A6 Being Shared vs. Being
OwnedB42 Biometric Implant Cures TechnophobiaD12
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Common Themes

• Concept of embedded librarian
• Mobile, personal, seamlessly integrated
• Creating information experiences opportunity
  for everyone in a community to contribute
• Freeing dark data for users to find
• Librarians microblogging information/ideas/questio
  ns/answers
• Finding and connecting to libraries and all kinds
  of collections in an integrated approach
• Creating more connections between customers
  (collections, ideas, hobbies)
• Truthiness debunking
• Map deepest collections rich collections
• Data mash-ups

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Sample Ideas

• Information fitness test for fun! Meant to
  build awareness and could be used locally to
  point to resources
• Question of the Day Contest Libraries subscribe
• Visual mapping to help people find dark
  collections and staff/experts to help would
  build off of a personal profile
• Invite the public to play/hack library data that
  relates to check out materials etcinvitation to
  create mash-ups have a contests
• Question answering that is not tied to specific
  platform facilitate other people doing for
  themselves serendipity not anonymous
• Find partners to facilitate the role of
  librarians to validate information addressing
  the truthiness of information

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Next steps
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Success will be
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VOTE FOR THE THE THEMES AND IDEAS THAT YOU THINK
WE SHOULD PURSUE

• time to vote!

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vote!

• http//tinyurl.com/7fkr2y

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Questions??
Contact us! Rosario Garza rgarza_at_mcls.org Stacey
Aldrich saldrich_at_library.ca.gov