Name, CRS

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Name, CRS
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About Me

• What to Include
• Include some information about yourself. Sellers
  like to know about your interests, hobbies and
  family. When possible, show how your past
  experiences have made you a better person and
  agent.
• Outline your professional affiliations. Your
  education and designations help you stand above
  the others.
• Offer references. Be willing to give phone
  numbers of past satisfied customers and clients.
  Encourage your sellers to check on you and your
  company if they have any questions or concerns as
  to your credibility, integrity or ability.

Name Company Address City, State Zip P
555.555.5555 M 555.555.5555 E
agent_at_agentco.com
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About Me

• Specialty
• Fulltime Certified Residential Specialist
  representing buyers and sellers
• Giving personalized service in single family
  homes, condos, garden homes and land
• Working with families to obtain superior quality
  in a home at an affordable price
• Experience
• Obtained real estate license in 1984 and state
  brokers license in 1991

Name Company Address City, State Zip P
555.555.5555 M 555.555.5555 E
agent_at_agentco.com
4
About My Company

• Your company's history
• Referral service information
• Photos of the office and staff
• Special awards
• Newspaper/magazine articles of company/your
  successes

Name Company Address City, State Zip P
555.555.5555 M 555.555.5555 E
agent_at_agentco.com
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Why Work With a CRS?

• The Certified Residential Specialist (CRS)
  Designation is the symbol of excellence in
  residential real estate. Of the over one million
  REALTORS in business today, only 4 have the
  experience, commitment and advanced training to
  hold the CRS Designation. Which means you can
  expect
• A Focus on Home Buying Selling A proven track
  record in all aspects of the residential real
  estate transaction, as well as advanced training
  in areas like finance, technology and marketing
• Ability to Maximize Profits Minimize Costs An
  expert in helping you understand local markets,
  screening prospective buyers and sellers,
  negotiating in your best interest and,
  ultimately, helping you enjoy a successful
  transaction.
• Higher Standards Every Certified Residential
  Specialist is required to maintain membership in
  the NATIONAL ASSOCIATION OF REALTORS and to abide
  by its strict Code of Ethics.

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What My Clients Say

• Provide testimonials from past and current
  clients. Be willing to give phone numbers of past
  satisfied clients. Encourage sellers to check up
  on you and your company if they have questions or
  concerns as to your credibility, integrity or
  ability. Everyone likes to know they are doing
  business with a person who has given great
  service to others

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Recent Sales

• List Homes that you have sold, as well as any
  information that might be relevant to the sale.

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Exclusive Services

• These are the services that you provide to
  market your sellers' properties. They may
  include your advertising policy, Multiple Listing
  Service affiliation, a relocation/referral
  organization affiliation, mortgage company ties,
  buyer orientation seminars, or any number of
  other services designed to effectively "showcase"
  your sellers' properties. Be sure the benefit
  that the sellers receive from each service is
  highlighted in some fashion.

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Marketing Plan

• Detail your marketing plan for your clients.
  List the efforts that you make to ensure that
  their transaction will go smoothly and
  efficiently. Your guarantee of action or
  performance is an integral part of your
  preparation. It should include examples of tasks
  you will do to market your sellers' property in
  the marketplace. It may be personal to
  particular sellers, or generic to all. It may
  even include a promise of satisfactory service or
  the ability of the sellers to cancel the listing.
  This type of warranty will add credibility to
  your listing presentation.

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Your Property

• Your Property Cover Page for property
  discussion. This information is designed as a
  tool for obtaining listings, and to showcase the
  sellers home during the listing term. Not all
  pages are appropriate to use for each home that
  you list. The following categories are only
  suggestions

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Community information

• Include a profile on the community that the
  subject property is in. If necessary, obtain
  this information from your local Chamber of
  Commerce.

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Home Warranty

• Include a copy of your company's home warranty
  plan brochure

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Property Condition Form

• Include several copies of the property condition
  report as completed by the sellers.

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Marketing Assets

• Take color photos (or obtain them from the
  sellers) of both the interior and exterior. List
  what additional materials you will need to market
  the property effectively.

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Floor Plan

• Floor Plan with Dimensions and rooms

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Neighborhood Map

• A plat map or Google map of the neighborhood
  that highlights the subject property and its
  relation to anything that would interest a
  prospective purchaser schools, shopping, places
  of worship, recreation, etc.

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What Affects the Market Value of Your Property?

• We must deal with some factors that we have no
  control over
• Physical qualities of your property (location,
  age, size, floor plan)
• Market conditions (interest rates, availability
  of financing, buyer demand, prices of recently
  sold properties, state of the economy, seasonal
  demand)
• The competition (the number of similar properties
  for sale, their prices, financing terms, location
  and condition)

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Some Factors Have No Effect on the Current Value
of Your Property

• What you originally paid for your home
• Needed proceeds (the cash proceeds you want or
  need from the sale)
• Opinions (what people say your property is worth)

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Pricing Analysis

• A complete analysis of transactions that have
  occurred in your neighborhood including those
  that have sold and those currently on the market
  in order to agree upon a price for your property

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Showcase Your Home

• A complete guide helping you, the homeowner,
  maximize the market position of your home by
  making improvements to the condition of your home
  and creating a pleasing and welcoming
  presentation

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Relocation Package

• Information about the city that you are moving
  to, including schools, transportation and other
  items of interest to you.

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Financing Options

• Written financing options to help buyers to make
  the decision to buy your home, such as financing
  plans, 15 year vs. 30 year mortgages, adjustable
  vs. fixed rate mortgages, repurchase analysis and
  amortization schedules.

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Progress Reports

• Let your client know how you will report and
  track the progress of the transaction.

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Home Warranty Plans

• Types of home warranty plans
• The impact of warranty plans
• Recommendations
• Any additional information that may be helpful