FUTURE BUSINESS LEADERS of HAWAII

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FUTURE BUSINESS LEADERS of HAWAII

• BUS 311 Group Project
• Section 3
• Professor Dave Pai

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Who are we?

• Ian Clagstone
• Walter Fune
• Scott Nojiri
• Liane Uda

SIKSHOESco.
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What do we sell?

• SKATER SHOES and ACCESSORIES.
• Brands
• SIKshoes
• Adio
• DC shoes
• Etnies
• Globe
• Vans

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Our Business Strategy

• Michael Porters Differentiation
• Differentiation involves creatring a product that
  is perceived as unique. The unique features or
  benefits should provide superior value for the
  customer if this stategy is to be successful.
  Customers see the product as unrivaled and
  unequaled, the price elasticity of demand tends
  to be reduced and customers tend to be more brand
  loyal.

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SIKshoesa unique design

• Massaging Gel Insoles
• Massaging gel waves in forefoot and heel are
  created to provide shock absorption and act like
  tiny springs to cushion feet. The insoles will
  help to reduce stress on the knees and lower
  body, while the arch will provide ultimate
  support and stability.
• Blow-Molding
• This technique allows for the greatest volume of
  air without weakening the air-sole unit.
  Duel-pressure cushioning is provided to protect
  and stabilize the rear foot. This will
  accommodate people with full length impact
  protection. This will provide maximum impact
  cushioning and minimize the effects on the body
  and performance.

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Our target audience
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Competitors

• Zappos.com
• Pacsun