Growing Your SEM Biz

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Growing Your SEM Biz

• SearchFest 2009

Adam Audette AudetteMedia, Inc
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A little background...

• 2nd generation search marketer
• President, Chief Geek of AudetteMedia, Inc
• Senior SEO manager for Zappos
• (with Zappos since 2001)
• Senior SEO strategist for intl agency

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Search is Rocking!
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But...

• theres never been so much crap!
• the market is saturated
• the industry is immature

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So what to do?
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DIFFERENTIATE
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Differentiate yourself
Differentiate your marketing
Differentiate your services
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Differentiate yourself

• have skillz!
• contribute
• put yourself out there
• ignore stardom trap

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Differentiate your services

• core competencies
• expertise!
• walk the talk
• focus on the client

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Differentiate your marketing

• be on twitter!
• ask for help
• blog, blog, blog!

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Know your values

• core values
• you build what you practice
• focus your team on their strengths

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Your team is your company...
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... and your brand
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Build a smart team

• lead by example
• hire great people
• build upward mobility
• foster and reward growth

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Great Reading 16 Principles for Building a
Successful Internet Business (by John
Audette) www.zi.ma/sweet16
follow me on twitter http//twitter.com/audette
contact me adam_at_audettemedia.com www.audettemedia
.com
Thank you!