Quotes to Live By...

1
Quotes to Live By...
Induce your competitors not to invest in those
products, markets and services where you expect
to invest the most that is the fundamental rule
of strategy. - Bruce Henderson, Founder
of BCG
There is nothing more exhilarating than to be
shot at without result.
- Winston Churchill
2
Hypothetical Market Structure Strategies
Market nicher
Market leader
Market challenger
Market follower
40
30
20
10
Expand Market Defend Market Share Expand Market
Share
Attack leader Status quo
Imitate
Specialize
3
Defense Strategies
(2) Flank
(3) Preemptive defense (4) Counter-offense
(6) Contraction
(1) Position
(5) Mobile
4
Attack Strategies
5
Specific Attack Strategies

• Price-discount
• Cheaper goods
• Prestige goods
• Product proliferation
• Product innovation
• Improved services
• Distribution innovation
• Manufacturing cost reduction
• Intensive advertising promotion

6
Market Follower Strategies

• Counterfeiter
• Cloner
• Imitator
• Adapter

7
Nichemanship

• End-user specialist
• Vertical-level specialist
• Customer-size specialist
• Specific-customer specialist
• Geographic specialist
• Product or product-line specialist
• Product-feature specialist
• Job-shop specialist
• Quality-price specialist
• Service specialist
• Channel specialist