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Research Design

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Blueprint for data collection and interpretation. Deals with the logic of ... A plan for conducting scientific research for the purpose of ... vs curvilinear ... – PowerPoint PPT presentation

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Title: Research Design


1
Research Design
2
What is Research Design ?
  • Plan for getting from the research question to
    the conclusion
  • Blueprint for data collection and interpretation
  • Deals with the logic of scientific inquiry
  • A strategy for testing hypothesis
  • Interpretative work
  • Understanding phenomenon
  • A plan for conducting scientific research for the
    purpose of learning about a phenomenon of interest

3
What is Research Design ?
  • Overall plan or framework for the investigation,
    anticipate all of the subsequent stages of the
    research process.
  • Decision also be made for
  • Selecting unit of analysis
  • Selecting variable to observed and controlled
  • How to measured variables
  • How to analyze of data
  • Good Research Design should rule-out alternative
    explanations

4
Alternative Explanations
  • Asian financial crisis in the late 1990s
  • Institutional weaknesses (lack of transparency in
    corporate and political governance) -gt cronyism
  • Market failure with under-regulation of financial
    market

5
Unit of Analysis
  • The entity about whom or which the researcher
    gathers information.
  • The unit is simply what or who to be described or
    analyzed
  • Examples of unit
  • Individuals
  • Groups
  • Artifacts (books, photos, newspapers)
  • Geographical units (town, census tract, state)
  • Social interactions (dyadic relations, divorces,
    arrests)

6
Units of Analysis Examples
  • If you are comparing the children in two
    classrooms on achievement test scores, the unit
    is the individual child because you have a score
    for each child.
  • On the other hand, if you are comparing the two
    classes on classroom climate, your unit of
    analysis is the group, in this case the
    classroom, because you only have a classroom
    climate score for the class as a whole and not
    for each individual student.

7
Units of Analysis Examples (2)
  • If the researcher wanted to know what kind of
    people are attracted to the field of computer
    science, the unit is individual people
  • If the researcher wanting to determine if larger
    organization have more bureaucratic rules and
    regulations, the unit is organization

8
Hierarchical Modeling
  • The incorporation of multiple units of analysis
    within a single analytic model
  • Aggregation in the analysis
  • Analyze individual person using aggregate data to
    characterize the groups or collectivities to
    which the individuals belong.
  • For instance, in an educational study, you might
    want to compare student performance with teacher
    expectations. To examine this relationship would
    require averaging student performance for each
    class because each teacher has multiple students
    and you are collecting data at both the teacher
    and student level.

9
Fallacy
  • An error in reasoning, usually based on mistaken
    assumptions.
  • Ecological fallacy
  • Exception falalcy

10
Ecological Fallacy
  • Occurs when you make conclusions about
    individuals based only on analyses of group data.
  • For instance, assume that you measured the math
    scores of a particular classroom and found that
    they had the highest average score in the
    district. Later (probably at the mall) you run
    into one of the kids from that class and you
    think to yourself, 'She must be a math whiz.'
    Aha! Fallacy! Just because she comes from the
    class with the highest average doesn't mean that
    she is automatically a high-scorer in math. She
    could be the lowest math scorer in a class that
    otherwise consists of math geniuses.

11
Exception fallacy
  • Sort of the reverse of the ecological fallacy.
  • It occurs when you reach a group conclusion on
    the basis of exceptional cases.
  • The stereotype is of the guy who sees a woman
    make a driving error and concludes that women are
    terrible drivers. Wrong! Fallacy!

12
Variables
  • Any entity that can take on different values
  • Characteristics of units that vary, taking on
    different values, categories, or attributes for
    different observations
  • May vary over cases, over time or over both cases
    and time
  • Example
  • Age (range of years)
  • Gender (female male)
  • Marital status (single, married, divorced,
    widowed, etc)
  • Level of education (primary, secondary, diploma,
    etc)

13
Types of variables
  • Explanatory
  • Dependent variables
  • Independent variables
  • Antecedent variables
  • Intervening variables
  • Extraneous
  • Controlled
  • Uncontrollled
  • Qualitative Quantitative

14
Dependent-Independent
  • Dependent is variables that the researcher
    interested in explaining or describing
  • Independent is the explanatory variables that do
    the influencing and explaining, also called
    predictor variable
  • In terms of cause and effect, the independent
    variable is the presumed cause and the dependent
    variable is the presumed effect
  • For example when the relationship between
    educational attainment (years of schooling) and
    income is studied, educational attainment is the
    IV and income is DV

15
Antecedent intervening
  • Antecedent variable occurs prior in time to both
    the independent and dependent variable
  • Intervening variable occurs if it is an effect of
    the independent variable and a cause of the
    dependent variable

16
Quantitative Qualitative
  • A variable is quantitative if its value or
    categories consist of numbers and if differences
    between its categories can be expressed
    numerically
  • Income
  • Qualitative variables have discrete categories,
    usually designated by words or labels, and
    nonnumerical differences between categories
  • Gender ? male female

17
RQ, Unit analysis and variables
18
Relationship
  • Types of relationship
  • Among Qualitative variables
  • Among Quantitative variables
  • Between Qualitative and Quantitative variables
  • Properties of relationship
  • The extent of to which variables are associated
    or correlated
  • Strength
  • How changes in one variable are related to
    changes in another
  • Directionality
  • Linearity

19
Relationship among qualitative variables
20
Relationship among quantitative variables
  • Direction and linearity
  • Direction ? positive vs negative
  • Linearity ? linear vs curvilinear
  • A positive (direct relationship) between
    variables exists if an increase in the value of
    one variable is accompanied by an increase in the
    value of the other, or if a decrease in the value
    of one variable is accompanied by a decrease in
    the value of the other.
  • Sons heights and fathers heights (the taller
    the father, the taller the son will tend to be)
  • A negative (inverse relationship) between
    variables exists if a decrease in the value of
    one variable is accompanied by increase in the
    value of the other.
  • Speed and accuracy (the faster one does
    something, the less accuracy one is likely to do
    it)

21
Relationship among quantitative variables (2)
22
Relationship between qualitative and quantitative
variables
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