Merging Content Development with the Localization Process

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(No Transcript)
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Integrating with
Language
Words

• Merging Content Development
• with the
  Localization Process.
• 
  November 19, 2003

Grainne Maycock Tina Smith
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Introductions

• Moravia Worldwide
• Axiom Creative Consulting

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Agenda
1) Axiom Company Background 2) Moravia Company
Background 3) Defining the need within your
organization 4) Integrating Content Development
Localization - Step 1 Identifying Integration
Points - Step 2 Defining the Integrated
Process - Step 3 Ensuring Successful
Implementation 5) How the Integrated Process
Delivers to Clients 6) Questions Answers
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Axiom Company Background

• 20 years of technical communications experience
• Specializing in corporate marketing, training and
  Technical Communications
• Creative Consulting
• Managed Service Solutions

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Moravia Worldwide Background

• Full Service Localization company founded 1990
• Global locations and Eastern European HQ
• Privately owned with no mergers or acquisitions
• Testing, Engineering, Project Management in HQ
• Translation in-country
• Consulting Ireland, US, Europe
• Strategic partnerships
• Axiom
• Segue

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Defining the need within your Organization

• Do you have one or more of the following?
• Large content creation requirements (help, web
  etc)
• Need to localize that content?
• Pressure to do more development and localization
  with fewer resources?

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Defining the need within your Organization
(cont'd)

• Do you have one or more of the following?
• Pressure to reduce cost of development and
  localization and reducing rates not enough?
• Staff hiring freeze?
• If yes, then integration and outsourcing could be
  key

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What will we cover?

• Identifying the integration points for
  development and localization
• Defining the integration process
• Ensuring a successful outcome
• Benefits time to market and cost
• Examples relevant to you
• Questions Answers

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Integrating Content Development and Localization

• A solutions-based, cost-effective approach
• to create the highest quality
  multilingual deliverables

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Step 1 Identifying Integration Points

• Respond to project request
• Analyze project with client interview
• Develop integrated response
• Develop Project Definition Document
• Define project deliverables, schedules, and
  resources
• Establish roles and responsibilities
• Identify any tailored reports for customer
• Financial-based reports to show cost savings
• Consulting-based reports to illustrate process
  improvements and time-saving recommendations

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Identifying Integration Points (contd)

• Customer-Tailored Financial Reports
• Burn-line reports to see trends in spending and
  forecast purchase order usage rates and dates
• Actual spend reports to track invoice-based
  spending by job category and spending vs.
  quarterly budget
• Customer-Tailored Consulting Reports
• Status reports for a high-level look at program
  elements
• Issues reports that use at-a-glance graphics to
  show project health

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Step 2 Defining the Integrated Process

• Collaborate on combined development cycle
• Schedule project kick-off meeting
• Address scope, expectations, resources, and
  budget
• Incorporate localization processes early in
  content development to deliver proactive,
  cost-effective solutions
• Develop tiered master schedule
• Identify alpha, beta, and final development and
  reviews
• Map out milestones, including status meetings and
  handoffs for content development and localization
• Use integrated process to analyze, update, and
  archive as the project progresses

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Defining the Integrated Process (contd)
Sample Life-Cycle
Localization
Beta Development
Gold Master Development
Alpha Development
Localization of all Customer Content
Hand-Off to Moravia
Hand-Off to Customer
Content Development
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Step 3 Ensuring Successful Implementation

• Implement the integrated solution
• Use status meetings to proactively keep project
  on-track
• Deliver joint status reports
• Use tools to track implementation of project
• Conduct post-project review
• Discuss successes, opportunities, and best
  practices, with internal and external team
• Collaborate with team to capture valuable
  feedback
• Archive results

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How the Integrated Process Delivers to Clients

• Less touch points for the client during the
  project, saving time and resources
• Decreased learning curve for the localization
  team, as they have been involved from the
  beginning of the project
• Proactive and cost-effective handling of
  localization issues during content development
  instead of afterward

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How the Integrated Process Delivers to Clients
(cont'd)

• Integrated localization for smooth handoffs
  throughout project versus one bulk handoff of
  content
• Active project management from both teams during
  entire process provides solid and professional
  communication

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How the Integrated Process Delivers to Clients
RESULT Increased efficiencies and decreased
time to market
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Questions?