The NewsHour with Jim Lehrer 20022003 Erdos

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The NewsHour with Jim Lehrer
Economics Financial Literacy Initiative

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Building Economic and Financial Literacy

• As participants in an economy that has been
  dubbed "the ownership society," an economy
  competing in an increasingly heated global world,
  where economic sophistication is ever more
  crucial to success, the economic and financial
  literacy of Americans is strikingly low.
• This lack of understand is bemoaned by policy
  makers and business people alike.
• The NewsHour seeks to address this challenge by
  increasing the economic and financial knowledge
  base of all Americans. To achieve this, we
  would
• Point out the interplay between news events
  and economic developments
• Report and analyze the opportunities and
  threats posed by globalization
• Examine Americas place in the global economy
• Focus on the impact of the international and
  national economy on individuals
• Create a better understanding of financial
  terms and concepts
• Empower individuals to take control of their
  personal finances
• Provide an understanding of the need for sound
  retirement and financial planning
• This effort will be led by NewsHour economics
  correspondent Paul Solman.

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Building Economic and Financial Literacy

• The NewsHours economic and financial
  literacy effort will include an integrated series
  of reports, analysis, explainers and
  conversations to run on The NewsHours combined
  broadcast and digital platforms.
• We will bring signature qualities of The
  NewsHour and PBS to this initiative
• credibility, balance, depth, context and
  intelligence reaching a broad television, radio
  and online audience.
• Employing creative production techniques,
  conversational narrative and engaging interviews,
  our reporting will lead audiences to understand
  the economic forces and financial devices which
  affect them directly every day.
• While still in the planning stages, current
  elements of this effort include
• Segments on The NewsHour TV and Radio
  Broadcasts
• Reports on The Online NewsHour Web site
• Blogs and Vlogs hosted on The Online NewsHour
  Web site
• Interactive forums/conversations with experts
  hosted on the Online NewsHour
• Distribution of content via MP3, podcast,
  DVD, VOD and printed materials
• In-depth online classes on financial
  literacy
• Development and distribution of curricula and
  lesson plans scaled to every level, grade
  school through MBA
• Events featuring Paul Solman and financial
  experts

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Building Economic and Financial Literacy

• Based upon funding level and participation,sponsor
  ing partners may receive exposure in some or all
  of the following
• 30 message in the daily NewsHour television
  broadcast
• Exposure on NewsHour Web sites
• Public and XM satellite radio (NewsHour
  simulcasts)
• Sponsors messages/recognition in podcasts
• Appropriate Financial Literacy Micro-site
  sponsorship
• Recognition within Financial Literacy Blogs
  Vlogs
• Dynamically generated messages within podcasts
• Pre-roll on downloaded video
• Sponsored skin on video players
• Access and links to curated collection of
  NewsHour content
• Hosting of and signage at NewsHour Financial
  Literacy Events
• Messages within all collateral materials, DVDs,
  etc..
• As conversations regarding this initiative
  continue, many aspects of this effort will be
  refined, revised, extended or enhanced.