Sponsoring

1
Sponsoring

• Attracting Resources

2
Membership Programs

• High actives
• Moderate actives
• Inactives

3
Membership Benefits

• Free admissions
• Discounts
• Conveniences
• Social events
• Education
• Information
• Recognition
• Gifts

4
Attracting Members

• Mass marketing approach
• Segmenting and targeting approach

5
Attracting and Motivating Donors

• Stages of Fundraising
• Begging
• Collections
• Campaigning
• Development

6
Sponsor vs. Donor

• Gaius Cilnius Maecenas (70 8 BC)
• Confidant and political advisor to Octavian
  (Emperor of Rome as Caesar Augustus)
• Synonym to "patron of arts"
• Famous literary circle, which included Horace,
  Vergil, and Propertius

7
Sponsoring

• is a relationship between equal partners sponsor
  and sponsored
• is not a donation

8
Sponsor is seeking

• image
• publicity
• contacts

9
Sponsored is seeking

• money
• goods
• services

10
Types of Sponsoring

• Co-sponsoring
• Exclusive sponsoring
• Name holders