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ECOMMERCE BASICS

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HOSTING PROVIDERS. Use a web designer or software package then host your site ... WEB DESIGN. Use templates provided by the hosting company (usually included) ... – PowerPoint PPT presentation

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Title: ECOMMERCE BASICS


1
E-COMMERCE BASICS
  • Someone told me
  • to get on the web Starting your first business
    website
  • Brent Buford

2
RESOURCES
  • bigcommerce.blogspot.com
  • PowerPoint Presentations
  • Handouts
  • Useful links
  • Questions and answers

3
OVERALL GOAL
  • To help small business owners understand the
    basics of web sites, establish their web needs
    and determine how best to build or buy a web site.

4
WHY GET ON THE WEB?
  • Standard method for finding business info
  • Gives your business legitimacy
  • Inexpensive means of marketing and communicating
    to your customers
  • Your competitors are doing it

5
DEFINITIONS
  • Domain
  • Registrar
  • Web hosting
  • Web design
  • E-commerce
  • Service provider
  • Brochureware
  • Web designer
  • Site design/management
  • HTML
  • Bandwidth
  • Storage
  • Database

6
FIVE EASY STEPS
  • Get a domain name
  • Find a web provider
  • Build/design your site (or have someone do it for
    you)
  • Submit to search engines and local listings
  • GO LIVE!

7
DOMAIN NAMES
  • .com typically used for businesses
  • .net, .cc, .biz also more common
  • .org, .edu for schools/non-profits
  • Short and sweet
  • Unique
  • Memorable

8
REGISTERING YOUR DOMAIN
  • Find a registrar to register your domain
  • Network Solutions
  • Dotster
  • Godaddy
  • Your provider
  • Multi-year registrations are the best deal
  • Many registrars also offer hosting/design packages

9
BASIC PROVIDERS
  • Build your site with simple templates online
  • Yahoo
  • Geocities
  • Homestead
  • Google

5.00-10.00/month
10
HOSTING PROVIDERS
  • Use a web designer or software package then host
    your site with these companies
  • Aplus
  • Godaddy
  • Thousands more

5.00-100.00/month
11
WEB DESIGN
  • Use templates provided by the hosting company
    (usually included)
  • Hire a designer or buy design package (250-3000)
  • Do your own design (50-250 for software)

12
GETTING LISTED
  • Use the search engines own submittal system -
    google.com/webmasters
  • Use a service that does multiple submissions
  • Get a link on a popular site
  • Local listing engines
  • Get your friends and family to visit your site

13
REQUIREMENTS WORKSHEET
  • Budget
  • Design/Branding
  • Products
  • Shipping, Tax, Payments
  • Reporting and Management

14
QUESTIONS
  • Bigcommerce.blogspot.com
  • Email brent_at_eblox.com
  • Questions
  • Suggestions
  • Other courses youd like to see
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