Fostering Corporate Entrepreneurship

1
Chapter 12

• Fostering Corporate Entrepreneurship

2
Recognizing Business Opportunities

• Sources of opportunities Family, friends,
  personal experiences, serendipity, customers,
  suppliers, employees, the changing business
  landscape, and even tragedies
• Creativity and out-of-the-box thinking

3
Qualities of a Viable Opportunity

• Attractive market demand exists (2.5B on
  Iridium)
• Achievable practical and possible
• Durablewindow of opportunity is wide
• Value Creating benefits surpass RD costs
• Then consider founders skills, knowledge, and
  access to resources

4
Critical Strategic Factors

• Strategic Positioning analyze industry
  conditions, competitive conditions (retaliation),
  and market growth opportunities (use of niche
  strategies)
• Resources Financial, human and capital
  (bootstrapping, venture capital)
• Entrepreneurial LeadershipCourage, conviction,
  self-reliance, vision,commitment to excellence,
  and whole organization thinking