Involving the Entertainment Consumers

1
Involving the Entertainment Consumers through
Close Cooperation Ken Lo Sony Pictures
Television International
2
Movie TV Consumption is Up in the New Media
Era
Media Consumption based on Hours per Person in
the US
Inflight Mobile (260 growth)
20
Internet ( Professionally Filmed Entertainment)
Pay TV
Home Video
10
Video Games
Growth from 2003 to 2007
2007 Weekly Average Hours
Books
0
Magazines
5
10
15
20
Cinema
Music
Free TV
Radio
-10
Newspapers
-20
Source MPAA 2007 Entertainment Industry Market
Statistics
3
The Return Path Comes to the New Media Era
4
Create and Distribute Multiplatform Content

• Content which can be accessed on TV, online, on
  mobile and other devices will create an immersive
  experience for the consumer
• Content that involves the users as part of the
  experience
• Create a 360 Degree virtual experience that the
  audience can live in

5
U.S. PREMIERE NBC.COM August 2008

• Gemini Division was distributed on an
  unprecedented number of platforms with four
• episodes airing Monday Thursday and a recap
  episode on Friday
• Online NBC.com, SciFi.com, Hulu.com,
  GeminiDivision.com
• Beyond the web, the distribution of the series
  included
• Mobile Verizon, ATT, Helio, MobiTV, and NBCs
  mobile site - mnbc.com
• On-Demand Comcast VOD and Verizon FIOS
• Electric Sell Thru X-Box Live, Microsoft Zune,
  Amazon Unbox

6
Rosario Dawson stars as NYPD undercover vice cop
Anna Diaz in this emotional drama set in a
futuristic world. When her fiancé, Nick (Justin
Hartley), is killed, Anna launches an
investigation that not only reveals the truth
about Nicks identity, but also uncovers his
connection to a vast global conspiracy involving
bizarre genetic experiments, covert military
operations, simulated life forms and a mysterious
organization known as Gemini Division.
7
Some Initial Results
Interests in Accessing Gemini Division On
TV 70 On Internet 59 On Mobile 31

• 1MM webisode views in first 5 weeks web
  traffic has been sustained with users tuning in
  daily.
• Viewers have embraced the VOD platform. 4x
  increase week one to week two, 26 increase from
  week two to week three and 75 increase from week
  three to four.
• Blog posts about the series multiply daily,
  indicating a high level of fan interest.
• There are also several sites devoting a massive
  amount of attention to the show, including one
  dedicated forum for hard core fans,
  GeminiDivisionFiles.com.

8
Getting the Ecosystem Working is Critical
Content Provider
Timely release of info/episodes to build the
journey
Right format for different medium
Net Op
What up? Listen, I need you to check out my
MySpace pagehttp//www.myspace.com/petevacarella
. Later, Pete
Order mobile complements
In-sync SMS
Order additional info to be watched on mobile
Get additional clues on web
Pre-order or Catch-up VOD
MobileCo
Pre-order or Catch-up VOD
IPTV Op
9
We are Structured to Fit the Ecosystem
Theatrical
Home Video
Video On Demand/ Mobile on Demand
Pay TV
Basic Cable/ Free-To-Air
Electronic Sell-Through
For the Fun-Loving Young Adults
For the Action and Adventure Thrill Seekers