Structure of a Social Entrepreneurial Endeavor

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Structure of a Social Entrepreneurial Endeavor

• Former UNC-CH Kenan Flagler Business School
  Professor Paul Bloom recommends every
  organization map out their relationship to others
  to ensure a sure success strategy.

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• Economic, Social, Cultural Environment
• -Girls Feeling Pressured (by media, etc.) to Grow
  Up Faster
• -Growing Concern about Eating Disorders
  Childhood Obesity
• -Girlss/Womens Empowerment Movement
• Parents Competing through their Kids
• -A Running Boom (especially among women)

Policy Political Environment -Reduction in PE
Classes -Encouragement of Volunteerism
Peer/Competitor Social Impact

• RESOURCE PROVIDERS
• Talent Pipelines
• -Inspirational Founder
• -Volunteers who get it
• -Loyal Staff
• Knowledge Producers
• -Curriculum Designers
• -Evaluation Expert
• Financial Providers
• -Donors
• -Commercial Sponsors (e.g., New Balance)
• Network Conveners
• -Listservs

PEERS COMPETITORS -Nothing close at first (Girl
Scouts?)
Interme-diaries -Womens Service Orgs. (e.g., Jr.
League) -4H -Running Clubs
ECOSYSTEMS SOCIAL IMPACT
Obstacles/Predators -Poor role clarity -
Evaluation data -Founders Syndrome -Politics -Vic
torias Secret
GIRLS ON THE RUN INTERNATIONAL
Theory of Change Mission Self-respect healthy
living for preteen girls Key Strategies
Effective product (i.e., curriculum), word of
mouth, stay on mission, strong branding, model to
replicate, training technical assistance to
councils, event-type revenue generation, media
coverage
Orgs Social Impact -Change in girls, families,
communities

• SUPPORTING PLAYERS
• For Sites and Staffing
• Boys and Girls Clubs
• -YMCAs
• -Hospitals
• Media

Ex. Girls on the Run