Communicating with the NonConsumer

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Communicating with theNon-Consumer

• Penny Hunt
• Vice President, Community Affairs
• Executive Director, The Medtronic Foundation

Council on Foundations 2004 Corporate Grantmakers
Summit June 17, 2004
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• Worlds leading medical technology
• company
• Five Core Businesses
• Nearly 32,000 employees worldwide
• Business in more than 120 countries

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Medtronic Mission
Maintain Good Citizenship as a Company
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Philanthropic Strategy
Mission Improve the health of people and
communities
GOALS

• Enhance the vitality of communities where
• Medtronic employees live and work.

• Educate future generations of scientific
• innovators and health professionals.

• Improve the health of people with chronic
• conditions.

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Philanthropic Strategy
MIXTURE OF
Corporate Citizenship
Strategic Philanthropy
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Struggles
The Usual
Time
Money
The Unique
Complexity
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Corporate Citizenship
Messages Were Generous, Committed,
Focused

• AUDIENCES
• Employees
• Community / Legislative Leaders
• Customers
• Shareholders
• General Public

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Corporate Citizenship
COMMUNICATIONS

• Letters

• E-mails

• Plasma Screens

• Ads

• Events

• Public Radio / TV

• Annual Report

• Billboard

• Annual Meeting

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Strategic Philanthropy
Patient Link
Message We champion patient access

• AUDIENCES
• Patient Associations
• Patients
• Medtronic marketing / sales staff
• Government officials (CMS/FDA)
• Doctors / Health Care Providers
• General Public

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Patient Link
COMMUNICATIONS

• E-mails

• Website

• Annual Report

• Patient association newsletters websites

• Public Radio / TV

• Targeted materials

• Physician Website

• Field Sales Portal

• Networks

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Whatever It Takes!