The Worldwide Invitation to Ride

1
The Worldwide Invitation to Ride!
2008-2009 sponsorship Summary Press F5 Key
for Slide Show Note There are excellent
active links to follow
2
What is Peace Pedalers?
Peace Pedaler Garryck and a Guest Rider, Laos
Orphanage Visit, Cambodia

• A Worldwide Invitation to Ride where Peace
  Pedalers ride tandem bicycles around the world
  through 86 countries. Since 2002 we have ridden
  through 33 countries with 53 to go!
• Peace Pedalers ride on the front seats of the
  tandems and leave the rear seats open to pick up
  guest riders we meet along the way as a gesture
  of peace, trust, acceptance, and sharing our
  passion for cycling with the world.
• Every day, in ever country, Peace Pedalers are
  ambassadors of goodwill, service and compassion.
  They do regular school orphanage visits, pass
  out free Malaria medication, put guest riders
  through school and other grass roots projects.

3
Objectives of Presentation
28 European Countries
18 Countries in the Americas

• 2008-9 is just around the corner and Expedition
  Leader
• Jamie will ride in 28 European Countries in 2008
  and 18
• through the Americas in 2009.
• Our objectives of this summary are as follows
• To renew or upgrade existing sponsors with new
  benefits in core markets
• In invite potential sponsors to investigate a
  partnership
• To demonstrate a return on investment in
  sponsorship

4
Our Current Sponsors are Renewing AND Upgrading!
Riding, Filming and Connecting in Rwanda
New Gold Sponsor Logo Group on Blog, Newsletter
Site.

• For 2008 and 2009 we will have
• A firm, set schedule in each country to
  facilitate press and even retailer/distributor
  meetings or events
• Still just one presenting sponsor Panasonic
• An upgrade of 6 Silver sponsors to Gold with 1
  Gold Renewal
• Ortlieb 6000 MSRP in-kind donation
• Assos 6,000 MSRP in-kind donation
• Black Sheep Bikes Complete (renewed, 6,000)
• Sierra Designs 6,000 MSRP in-kind
• SRAM 6,000 MSRP in kind donation (pending)
• Sanken 6,000 MSRP
• Silver and Gold sponsors will Win Big in
  2008-9!!

5
Peace Pedalers Past and Future
The Mobile Film Production Rig, Zimbabwe
Peace Pedaler Garryck and a Guest Rider, Laos

• Past
• From 2002 to 2006 the main benefits to sponsors
  were website
• and newsletter, online photo slideshow,
  grassroots
• face-to-face exposure, and product development
  via feedback
• Now and Future
• From 2007 onwards, sponsors will now receive
  these additional
• benefits
• Television and Feature Film Exposure to
  hundreds of millions
• Major media exposure in core European and
  American markets
• Enhanced sponsorship benefits as described in
  presentation

6
Peace Pedalers Television Series
Creative Product Placement and Brand Mentions
for Silver and Gold Sponsors
Setting up for another scene, Malawi
Filming Live Musicians in Zambia for the
Rocumentary Series The Peace Pedaler

• Fast Filming Facts
• Since November 2006 I have shot over 100 hours
  of HiDef and helmet camera footage in 11
  countries for the first of four 12-episode series
• World Famous Executive Producer Les Stroud
  (Discovery Channel International) has been
  reviewing footage will be pitching the show
  with me
• I have recorded some of Africas top musicians
  and will continue to bring soulful music in
  high-fidelity using studio Mics Listen to latest
  Sample
• I am hosting the program in BOTH English and
  Spanish to allow for easy distribution of the
  series to the 1 Billion strong Latin markets
• The program has a very low shooting budget and
  can be sold for a fraction of full scale
  productions, thus ensuring global distribution.
• Bottom Line
• Global exposure of sponsors to millions
  of viewers tying the your brand to a positive yet
  challenging expedition

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Global Media Appeal Continues


45 Media Appearances. 100 Million
Reached. Sponsors can capitalize on our proven
success with a Silver package where we mention
sponsors in beneficial European/American Media.
See Sample Release
Kunming Tourism
Jawa Pos
Borneo Post

Voz del mar
West Coast Times
Xian Daily





8
Bronze Sponsorship 2008-20009 1,000
minimum MSRP In-Kind

• Benefit Summary
• Proven Grass Roots Sales Through face-to-face
  email endorsements we sell our sponsors products
• Website Exposure Logo and endorsement in Bronze
  section of website. Currently at almost 1
  Million hits/year, total over 3 million visitors
  since launch and growing fast
• Newsletters 3,400 opt-in subscribers have
  joined our newsletters list where we tastefully
  promote your products
• Royalty Free Photos Videos Upon request send
  you high-res photo cds for use in ads and
  website content upon request. See sample photos
  here
• Loyalty Trust Peace Pedalers has a positive
  reputation in the global cycling and adventure
  travel community which drives loyalty, trust and
  new dealers.

Peace Pedaler Garryck and a Guest Ursa, China
Peace Pedalers donate 100 bikes to kids in Africa
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Silver Sponsorship 2008-9 3,000 minimum MSRP
In-Kind

• Benefit Summary
• TV/Film Exposure Guaranteed Product Placement
  including close-up and brand/model mentions in
  the TV series feature film. See program clips
  of my Executive Producer Les Stroud on Discover
  Channel
• World Class Promotional Video We are spending
  8,000 to edit a truly stunning promotional piece
  for the screening. You will receive a copy of
  the footage in hi resolution low resolution
  (web) format for powerful marketing at trade
  shows, web, etc.
• Premium Website Exposure Larger logo longer
  endorsements in top, more prominent, Silver
  section (sample). More exclusive with less
  clutter.
• Media/Press Benefits We have a 100 success rate
  in getting into the news and Silver sponsors will
  be mentioned in the releases! See current media
  success here, which will continue in core
  markets. See sample press release here
• Premium Newsletter Exposure sponsors logo on
  Bottom of newsletters Newsletter Link.
• Other Benefits Includes all other benefits
  listed on previous slide
• Amazing Value No cash contribution necessary!
  3,000 In-Kind only

Exploring the Fiji Highlands with new Fijian
friends
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Gold Sponsorship 2008-9 6,000 minimum MSRP
In-Kind

• Benefit Summary
• Premium TV/Film Exposure Closing title logo
  credits to sponsors and guaranteed special
  close-up product placement of sponsors gear in
  the TV series feature film. See program clips
• World Class Promotional Video We are spending
  8,000 to edit a truly stunning promotional piece
  for the screening. You will receive a copy of
  the footage hi resolution low resolution (web)
  format with mentions/close-ups
• Premium Website Exposure Large logo longer
  endorsements in top, most prominent, Gold section
  (sample). Exclusivity and no clutter. Also, a
  sponsors logo on the bottom of EVERY PAGE of the
  website.
• Custom Website Page We will create a showcase of
  various sponsors products with testimonials on
  each (see sample of another sponsor)
• Media/Press Photos We will fight with reporters
  to make sure our Gold Sponsors are mentioned in
  Europe Americas! See current media success
  here, which will continue in core markets. See
  sample press release here
• Premium Newsletter and Blog Exposure sponsors
  logo on TOP of newsletters and a Blog. NO CLUTTER
  Newsletter Link Blog Link.
• Other Benefits Includes all other benefits
  listed on previous slide
• Amazing Value Just 6,000 in-kind MSRP

Fully Loaded at 50KM/hour, Swaziland
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2008-2009 Fundraising Party Excellent Exposure
Our farewell fundraising party in 2002 had over
1,000 guests. We expect even more for this
event! Your target market can feel and
experience the your line on display An excellent
opportunity to build trust in your products and
the products Peace Pedalers rely on Premium
displays for Silver and Gold sponsors
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Next Steps Timeline

• Next Steps
• Contact Jamie to chat about packages and in-kind
• product donations via email or phone
• Send product by October 15 to be in the
  Fundraiser
• Jamie Bianchini
• Peace Pedalers
• 2029 Oliver Avenue
• San Diego, CA 92109
• Contact Jamie at 1.619.573.6772 (forwards to him
  in
• on the road) or jb_at_peacepedalers.com
• Thanks for your support!

Artists in Niger excited about their free studio
quality CDs
Another load of Cheerful Orphans!
Ditch the School Bus, China