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Digital dividend development of digital
broadcasting vs. mobile broadband
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Österreichische Rundfunksender GmbH CoKG
360 expertise
INNOVATION
TERRESTRIAL
SATELLITE
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How to make use of the Digital Dividend?

• Germany and France decided to use the upper UHF
  spectrum (72 MHz) for mobile broadband services
• European Commission recommends to give spectrum
  to Mobile Network Operators
• Objective is to provide broadband for all
• and the Lobby of Mobile industry has already
  appetite for more spectrum in the UHF Band

• Broadcasting industry has to act now to secure
  future of terrestrial broadcasting!!

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UHF frequency band utilisation until 2006
UHF band
470 MHz
862 MHz
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Analogue turn-off October 2007

• Nation-wide Start of MUX A in October 2006
• After only 12 months of Simulcast final turn-off
  of all analogue terrestrial major transmitters
• This made available a total of two country-wide
  terrestrial frequency chains in the lower UHF
  band (so-called 1st Austrian digital dividend)
• Austria followed European best practices in the
  digitisation of television broadcasting networks
• a determined conversion plan was drawn up and
  implemented by the regulator, the broadcasters
  and the MUX licence holder ORS
• Significant investments but also opportunity
  costs for these organisations (no contribution
  from the telecom industry so far)

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Utilisation of the 1st digital dividend

• MUX B (80 coverage) since October 2007
• MUX C (regional coverage) continuously since
  October 2007
• MUX D (Mobile TV via DVB-H) since June 2008
• First digital dividend ? utilised directly for
  broadcasting ? new applications and additional
  programme variety for the Austrian TV consumer
• Media and business location Austria with
  significantly enhanced added value
• European Commission highlighted Austrian DVB-H
  Case as European best practice

European Commissions Communication on Mobile
TV (December 2008)
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New applications resulting from ongoing growth in
DVB-T receiver variety

• The trend is towards flat screens with a built-in
  DVB-T receiving component
• Transportable receivers (laptop with USB-DVB-T
  stick, HSDPA modem with DVB-T, DVB-T portables
  and DVB-T mobiles, in-car multimedia) gain
  importance
• Cable providers and house installations use DVB-T

Sony PlayTV (for PS3) incl. DVB-T
In-car multimedia with DVB-T
Flat screen with built-in DVB-T receiving
component
DVB-T add-ons for PC and laptop reception
DVB-T mobile
DVB-T portable (7)
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Available channels (UHF) from GE06Example
Vienna, Lower Austria East
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MUX AB , MUX-D (DVB-H) , MUX-C

• Channels 24, 34, 36 and 53 are already allocated
  to the existing services

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Additional frequency needs for broadcastingin
the All Digital Future (2015 scenario)

• In 2015, all important TV programmes will be
  produced and transmitted in the HDTV format
• Mobile TV applications are deemed to be a
  commodity
• Conversion to next generation DVB-T (DVB-T2) is
  running and requires multi-year Simulcast

• At least 2 HDTV MUXs during the initial phase
  (after that up to 7 HD MUXs) SD offers will be
  maintained in parallel in the long term,
  therefore no turn-off of SD MUXs until 2015
• Additional DVB-H MUX
• Frequency reserve required to be able to ensure
  soft conversion

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Additional frequency needs for broadcastingin
the All Digital Future (2015 scenario)
UHF band
470 MHz
862 MHz
790 MHz
Channels 61 - 69
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Frequency allocation to MNOs is an obstacle for
broadcasting innovation

• The scenario described makes it clear that also
  the upper part of the UHF spectrum must be
  maintained for broadcasting in Austria in order
  to guarantee development possibilities in the
  terrestrial sector.
• The broadcasting industry has to call for a
  national political decision in order to secure
  the future of digital broadcasting.
• The high investments made by the broadcasting
  industry in the digitisation project must be
  taken into consideration when doing so!

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Broadband supply for rural regions the more
valuable alternative?

• Allocation of frequencies to mobile
  communications is not a necessity in Austria ?
  sufficient alternatives.
• Supplying rural regions with high-speed mobile
  broadband Internet is not guaranteed by the
  broadcast frequencies (maximum 2 Mbit/s per user
  under typical conditions of use/source IRT)
  disadvantage relative to conurbations will
  continue to exist.
• Broadcast frequencies in Austria do not
  substitute for the expansion of the glass-fibre
  network.
• Broadband supply to rural regions is already
  possible by satellite also.
• interference problems arise if broadcast and
  two-way mobile services are delivered within the
  same bands

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Guarantees for future terrestrial digital
broadcasting development

• The digital future of broadcasting in Austria
  requires terrestrial frequency resources.
• A high-performance broadband supply of rural
  regions cannot be achieved over broadcast
  frequencies.
• ORS calls for a political decision in order to
  resolve the distribution battle over freed
  frequencies in terms of a further development
  guarantee for digital broadcasting.

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Digital dividend Digital opportunity New
applications and additional programme variety
for the Austrian TV customer