The opening case of Ch. 6

1
The opening case of Ch. 6

• How and why did Starbucks initial foray into
  foreign markets differ from its domestic
  operations?
• Why did Starbucks change its expansion strategy
  in Asia? What role did control play in
  Starbucks decision to change its strategy?
• Starbucks next target market is mainland Europe,
  including France and Italy. What challenges do
  you anticipate Starbucks will face in these
  markets? How should Starbucks approach the
  markets?