2005 Product Presentation

1
Thomas RheeSVP, New Business DevMarch 7, 2007
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AGENDA

• OCAP Hosts
• STB
• HDTV
• OCAP development/trial status (TV STB)
• Issues to Launch at Retail
• Open Discussion Next Steps

3
Samsung OCAP HD STB (SMT-H3050)
Stats
Features

• Completed CableLabs CW 43
• Currently in TWC NYC and Milwaukee OCAP Field
  Trials.
• Production shipments started Dec 2006.

• CableCARD Host Interface w DOCSIS 2.0 Cable
  Modem M-CARD
• DDR 128MB
• FLASH 32MB
• Composite Component Video
• S-Video
• IEEE 1394
• 1 HDMI
• 2 x USB 2.0 Host
• RF CH 3/4
• Audio Stereo (L/R)
• BTSC
• SPDIF Optical / Analog

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Samsung OCAP HD DVR (SMT-3090)

• Technologies
• 800MIPS (Dual CPU Core 350MHz each) processor
• Alticast OCAP Stack
• MoCA
• RAM 256 MBytes DDR-II, Flash64 MBytes

• Features
• CableCARD Interface (M Mode)
• DOCSIS 2.0/DSG
• OOB
• Dual HD H.264, MPEG-2, VC-1, AC-3
• 160-250 GB SATA HDD
• HDMI, 1394, 2 x USB 2.0, 2x Component, S-Video,
  Composite

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Samsung OCAP HD DVR (DCB-P960C)

• Features
• CableCARD Interface (M Mode)
• DOCSIS 2.0/DSG
• OOB
• 160 GB SATA HDD
• HDMI, 1394, USB 2.0, Component, S-Video, Composite

• Technologies
• 800MIPS processor
• Samsung OCAP 1.0 Stack

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Samsung OCAP HDTV 2006 (HL-S5686C)

• 56 DLPTM HDTV powered by 420 MIPS CPU
  running Samsungs OCAP stack
• TWC NYC and Milwaukee OCAP Field Trial
• 2007 launch in TWC systems
• Features
• DOCSIS 2.0 DSG (Basic/Advanced mode)
• Common Download

OCAP Benefits Write applications one time to
deploy nationally new business models and
application development (walled garden
environment similar to DoCoMos iMODE)
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CableLabs OpenCable Leadership Award to
Dr. Hyogun Lee, VP,
Visual Display RD, SEC
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Collaboration between MSOs Samsung

• MSO CableLabs support
• Access to labs, divisions, employee homes, 3rd
  party apps, et al
• Increasing regularity of OCAP, CHILA and DCAS
  signatory meetings
• Engineers working day-to-day to advance OCAP
• TWC OCAP TVs STBs in employee homes in Liberty
  and Milwaukee, and labs in NYC, ATG-W, Charlotte,
  SA, Liberty NY
• Launched OCAP and ODN live on NYC HE feeding
  Samsung Experience www.samsungexperience.com and
  TWC Home To the Future exhibit www.hometothefuture
  .com
• Cox OCAP TVs in Gainesville employee homes
  since Dec 2006 1Q07 expanding to NE division.
  Add STBs in 1H 07
• Comcast Working to launch retail hosts through
  CE lab
• Business
• Common Download Path CableLabs approved
  UpdateLogic platform to deliver software updates
  to OC Hosts

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Issues for Retail Deployment

• Economics (Scalability)
• OCAP components (HE, Hosts, Cable Card, apps, et
  al) are not mature yet it requires time to reach
  full deployment
• Challenge to promote iDCRs with national
  accounts regional marketing required
• Tech support MSO and CHILA company CSRs
• Consumer Behavior (Leased vs. Buy Value
  Proposition)
• Consumers are accustomed to leasing cable CPE
• It poses serious challenge to justify premium
• Needs right SKU selection
• Too many flat panel TV SKUs may confuse consumers
• Moving OCAP platform to flat panel is not simple
• Applications (OCAP Promise)
• Programmers and other 3rd party developers are
  waiting for significant footprint before building
  OCAP apps

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Open Discussion Next Steps

• Solve business and technical challenges to build
  iDCR HD DVRs ASAP
• Expedite common OCAP platform deployment across
  MSOs
• Manage the transition to DCAS Hosts
• Joint consumer research to clarify interest in
  iDCR
• Co-market to reduce the iDCR cost adder to
  consumers
• Leverage MSO regional and direct marketing
  experience
• Foster robust and profitable 3rd party OCAP
  application developer environment
• Cost effective software download path for iDCRs

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Thank You!