for your website

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for your website
Plus, dozens of printer-friendly recipes from our
Health eCooking database. All recipes are
dietitian-approved.
Dont just tell your patients to eat better.
Show them how with 12 new Health eCooking videos
a year.
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Women Health eCooking
Its no surprise

• 50 of Food Network viewers are ages 35-54.
• 65 of the Food Network viewing audience is
  female.
• (Comcast 2004)

This may surprise you

• Women are watching online videos.
• 75 of internet viewers watch online videos.
• Women ages 30-49 watch as many online videos as
  men.

Pew Internet July 2007, Mary Madden, Senior
Research Specialist
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Seniors Health eCooking
This is no surprise

• The fastest growing demographic for television
  viewing is ages 55-64. (Nielsen Media Research)
• Seniors watch news programs, documentaries and
  cooking shows.
• 29 of Food Network viewers are age 55. (2004
  Doublebase Mediamark Research Inc./Comcast 2004)

But this is exciting

• Seniors are flocking to the internet faster than
  any other age group.
• The number of people over 65 using the internet
  will grow 368 by 2010. (Jupiter Matrix media)
• The Average Internet user is 46.6 years old (and
  rising).
• 71 of senior internet users have received a
  video link and 50 have forwarded links.

Pew Internet July 2007, Mary Madden, Senior
Research Specialist
4
Why is video taking over the web?
Internet broadband use is on the rise, making it
easier for everyone to watch videos on the web.
Source Arbitron Edison Media Research
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The Health eCooking Show Its like TV, but
better!
Its Convenient On Demand on your website 24
hours a day. Its Interactive Pause the chef.
Back him up. Print the recipe. Its Fast Each 2
minute Flash video is compatible with every
website. Its Appetizing We cook a healthier
version of everyones favorite foods.
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Health eCooking Website Newsletter with Videos
New Web Videos. Every month we feature a new
video cooking show. Click Print Recipes. Turn
your website into a recipe collection resource.
Nutrition Fitness articles promote healthy
cooking and active lifestyles. Web Banner for
Your Homepage. Promote each Health eCooking
video. ROI Reports. Click print traffic
reports at your command.
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Send Health eCooking eNewsletters
HTML or Text eNewsletter
Boost eNewsletter open rates with a video
recipe. Each eNewsletter links to the Health
eCooking show. Increase web traffic. Every
click-thru sends more traffic to your website.
No work. No worries. Well write, design and
e-mail your eNewsletters, and we manage your mail
list. Marketing tips. Use our 4 strategies to
build subscribers. ROI Reports. We track open
rates and each click-thru so youll know who is
reading what articles.
8
How are people sharing videos?
E-mail Is the Most Widely Used Method for Sharing
Online Videos.
Source Online Publishers Association
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Use Health eCooking in Print to Send Readers to
the Web
Value-Added Print Collateral Options
The Healthy Woman print newsletter is packed
with seasonal recipes,
nutritional updates and lifestyle articles.
Customize each print newsletter.
Disease-specific publication with Health eCooking
recipes can be customized for

Diabetes, Cardiac or Cancer patients.
Include a video on your website. Recipe cards
remind members to click to our website and Watch
us cook. ROI Reports track returns with
tear-off reply cards.
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Its easy Its delicious It keeps them coming
back
Dont just tell patients to eat better show
them how!