POTTERY BARN

1
POTTERY BARN

• Elizabeth Batson
• Lyndsey Shaver
• Di Wu

2
Company History

• Pottery Barn began as a single store in Lower
  Manhattan in 1949. Founded by Paul Secon and his
  brother Morris, they sold the company in 1986.

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Company Information

• All-American style home furnishings store.
• Aim for comfort, style and quality
• Currently Owned by Williams-Sonoma.
• Age Specific Stores
• Pottery Barn
• Pottery Barn Teen
• Pottery Barn Kids

4
Strengths

• Name Recognition
• High Quality Merchandise
• 30-90 day return policy (depending on item) 1
  year warranty on all furniture.
• Merchandise is stylish and classic
• Can purchase products in store, online or through
  a catalogue.
• Store Credit Card
• Good Locations (NW 23rd in Portland)

5
Weaknesses

• Price, Merchandise is Very Expensive!
• Most of the Merchandise is Seasonal.
• Limited Availability of Merchandise In Stores.
• Limited Locations.

169.00!!!
6
Opportunities

• Become more Eco-Friendly.
• Offer more items in stores.
• More Advertising.
• Sponsorships.
• Pottery Barn could Sponsor Mall Furnishings.
• Expansion.
• More Locations.

7
Threats

• Creation of lower-priced home furnishings from
  Ikea.
• The Pottery Barn Rule Not True!
• Competition
• Crate Barrel,

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Sources

• www.potterybarn.com
• www.pbteen.com
• www.potterybarnkids.com
• www.youtube.com
• www.wikipedia.org/potterybarn