Dhanashree Date, Ph'D

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Dhanashree Date, Ph.D
Web 2.
Technologies for Libraries
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Of the people ? For the people ? BY the people
Web 2.0 Dynamic pages Push Information Frequently
updated User participation Outsourced Services
Web 1.0 Static pages Pull Information Updated by
Webmasters only No user participation Own servers
and applications
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Web 2.0 Our Emerging Service Model

• participative
• collaborative
• personalised
• modular
• mashups

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23 ways to access NY Times !!!

• SMS texting
• Avantgo
• Chumby
• Opera Mini
• Twitter
• Vindigo
• iPhone app
• Kindle
• Facebook
• LinkedIn
• YouTube

• Print (preferably with coffee and croissants)
• Website
• Mobile website (for phones and PDAs)
• Archive (NYT and third party)
• Online aggregators
• Electronic (download)
• NYT Reader (software platform)
• Email
• RSS
• Blogs
• Alerts
• Podcasts

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Look at Numbers
USA top 100 newspapers 80 Reporter Blogs 76
RSS 75 Section-wise RSS 64 Message Board 61
Videos 38 Online Registrations
USA top 50 magazines 48 RSS 46 Message Board
38 Publisher Blogs Online 38 Registrations

• 260
• 412.3
• 3,000,000
• 140

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Look at More Numbersthese are Indian Users

• 63 of urban students spend over an hour online
  daily
• 62 have a personal computer at home
• 93 are aware of social networking
• Orkut and Facebook are most popular online
  destinations
• 46 use online sources to access news
• 1 in 4 students own lap-tops in metros 2 of 3
  own music players

Its Time to Change Learning
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Expectations 2.0 ??
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• It is not the strongest of the species that
  survives, nor the most intelligent that survives.
  It is the one that is most adaptable to change.
  
• - Charles
  Darwin

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External Benefits
Internal Benefits
Web 2.0
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Impact of Web 2.0

• Collection Building

• Circulation

• Talent Search

OPAC

• Marketing

User Training

• CAS / SDI

Reference Services
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Web 2.0
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Blog Vs. Website

• Blog
• More personal, fun, transient, work-in-progress
  nature of content
• To communicate regularly with customers and
  clients about events, happenings.
• Interactive customer feedback is the primary
  objective
• To gather competitive intelligence, perspectives,
  user opinions, trends flaks
• Low learning curve

• Web-site
• Serious, business content, less dynamic content
• An official overview of library team, services
  and set-up
• User interaction is not the primary objective
• Cannot gather user intelligence, opinions, trends
• High learning curve

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Blog Vs. Wiki

• Wiki
• Content is centrally located, organised and
  editable by anyone
• Equal sense of ownership and commitment to all
  participants
• Training tools, subject guides, resource
  catalogues, instructions

• Blog
• Content is not editable, only commentable
• The creator drives the content
• Act as a mini web-site, news vehicle, events,
  discussions

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Bloglines Vs. Google Alerts

• Bloglines
• Need prior research on the web to seek sources
  providing relevant RSS feeds
• Limited serendipity
• Need regular visits
• Cannot forward links of registered sources.
• You are lucky

• Google Alerts
• No such research required. Captures news from
  unknown sources
• High serendipity
• Comes to the inbox
• Access to all sources listed in the alerts
• You are always lucky

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IMs vs. SMS vs. Tweets

• IM
• For Virtual Reference
• Two-way real-time communication
• 1 to 1
• Free IMs are available and can be embedded onto
  web-sites
• No limit on characters
• Can save transcripts and history
• Can clock the connect time with the users.

• Twitter
• Reminders, announcements, marketing
• Many to many
• Not always real-time communication
• Not all users use Twitter.
• Limited characters. Not viable for queries
• Can save only short messages.
• Cannot clock the delivery time of a query

• Mobiles/ SMS
• RSS feeds, reminders, announcements, marketing
• Library to many
• Not always real-time communication
• Not all users use Mobiles.
• Limited characters. Not viable for queries
• Can save only short messages.
• Cannot clock the delivery time of a query

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Photos Videos

• Circulation

SNS

• Collection Building

Cataloguing
RSS

• Marketing

Widgets
Reference Services
IM

• CAS / SDI

Wikis
User Training
Blogs

• Talent Search

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Web 2.0 Bubbles
Play with caution Tame the Web
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Mapping Tools to Library Profiles
High
Medium
Low
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Dont jump onto the bandwagon

• Free, but deploy wisely
• Avoid overuse and overload
• Dont expect a mad rush
• Social networking sites alone wont help you to
  network socially
• Perpetual beta

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External Benefits
Internal Benefits
Measure Key Performance Indicators

• Decrease in manually delivered services
• Increase in circulation of low used books

• Website viewership
• Voluntary participation at events

• Number of IM reference queries resolved
• Views of tutorials

• Increase in feedbacks / suggestions
• Increase in acquisitions through Web 2.0 feedbacks

• Downloads of pod / vod casts
• Viewing duration per clip

• Increase in comments / reviews / tags on OPAC
• RSS subscription-base

• Referrals
• External collaborations

• Number of user suggestions deployed
• Contributors to the Wiki

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Manage Sustainability
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Cost of Web 2.0
Source http//www.windowswatch.co.uk/2008/04/the
-time-cost-o.html
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• Research and deployment
• Transaction cost (involved in finding,
  requesting, and actually taking possession of an
  item.)
• Education Training of staff and users
• Re-work, re-testing
• Duplication of efforts
• Downgrading services
• Scrapping the service
• Processing user complaints
• Low participation, low followers
• Team meetings
• Surveys
• Longevity
• Data security (unauthorized use, data loss,
  ownership)

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SWOT
Opportunities
Strengths
Organisational skills Access to premium
content Anytime Anywhere services ROI
Integration of Web 2.0 Cross domain mingling
E-Marketing of services Low learning curve High
impact / visibility
Web 2.0
Weaknesses
Threats
Disintermediation Invisibility of the
e-resources Publisher dependencies
Convincing the management Lack of awareness on
business models Disintegrated technologies Cost
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Our Responsibility

• Tame the Web 2.0
• Develop analytical skills on user generated
  content
• Deploy optimally, integrate maximally
• Provide unleashed services, but with personal
  touch

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Conclusion

• Consortia has attained a different meaning.
  Group work is an inevitable fact of
  organizational life.
• We will now increasingly cater to User 2.0.
• Discovery happens elsewhere.
• Libraries need to be where its users are, and get
  in their flow.
• Unified discovery and fragmented delivery.
• Web analytics plays a crucial role in the
  measuring ROI of web services.
• Information is abundant attention is scarce. It
  will get into the mainstream only if users see
  value and convenience.

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Thank You