James Goldstein Residence Palace, Brussels

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SUSTAINABLE ENERGY GOES MAINSTREAM Where EU
energy projects meet the media
Enhancing the visibility of EU Sustainable
ENERGY projects
http//www.pressensave.eu
James GoldsteinResidence Palace, Brussels 10th
February 2009
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Intro to PRESSENSAVE

• EU FP6 project with aim to provide the EU Energy
  programme with a new powerful tool capable of
  enhancing and maximizing the media visibility of
  the results achieved, the new products realised
  and research carried out.
• Our ultimate goal
• Assist EU energy project consortia to effectively
  and successfully communicate their research
  results through mainstream European media

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The Consortium

• Online communication platform development
• Provide and manage technology platform and
  customise tool based on user needs

• Communication expert
• Set-up of dissemination tools for EU project
  consortia (webinars)
• Assist projects to exploit research results

• Sustainable/Renewable Energy expertise provision
• Link with energy research initiatives of EC
  projects

• Media/Journalism expert
• Reach out to EU journalism community
• Strengthen EU projects dissemination plans with
  media contacts

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What PRESSENSAVE offers

• Virtual Press Office An on-line tool for all
  energy projects, where draft press releases can
  be posted to be revised by professional
  journalists.
• ? Wide reach towards expansive network of EU
  energy journalists
• Media coverage assistance Experts in
  communication can support your project
  communication strategies while media
  professionals can spread news and results through
  appropriate channels. ?High visibility
• Webinar manager seminars transmitted over the
  web - projects can be selected to be featured at
  a webinar as an event on renewable energy.
• ? Your conference is broadcasted and visibile
  on the Internet

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Virtual Press Office

• User-friendly tool
• No additional software required
• Quick registration process
• User profiling to customise to projects media
  needs and interests
• Full communication between projects and
  PRESSENSAVE journalists
• Personalised email alerts during entire editing
  process
• ONLINE ARENA for promotion of EU ENERGY projects
  to highlight their corresponding news on
  research, product, event

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Multi-user levels

• Energy Project coordinator User of VPO service
• Journalist /Editor EJC journalist who edits
  inserted info into media-friendly press release
• Scientific Validator POLITO who assures
  scientific accuracy to EJC
• Chief Editor Takes final edited and validated
  Press Release to be distributed to the media
  (EJC)
• Platform Administrator CYBION maintains
  platform and assures fluid user flow from initial
  insertion to final press release
  publication/delivery
• All users interact simultaneously on the VPO and
• are alerted accordingly during editing process

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Find us at www.pressensave.eu
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News submission by energy project coordinator
Text info
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PRESSENSAVE journalist is notified about
information and is assigned to edit the press
release into media-friendly article
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After journalist makes first edit, our energy
research expert validates article for scientific
accuracy, giving some comments on the press
release
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Email sent to project contact to advise of edited
news item accessible on platform
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The project Coordinator re-enter platform and
view his new press release on personalised home
page.
Insertion of comments from the Project Coordinator
and validation
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Chief Editor can archive the PR and send it to
media
Customised media list to receive PRs
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After final validation article uploaded on
www.pressensave.eu
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Summary How VPO works
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• Following registration, EU energy project
  coordinator inserts the raw information
• 2) PRESSENSAVE journalist is notified about
  information and is assigned to edit the press
  release into media-friendly article
• 3) After journalist makes first edit, PRESSENSAVE
  energy research expert validates article for
  scientific accuracy
• 4) Email sent to Energy project coordinator to
  advise of edited news
• 5) The project coordinator can re-enter the
  platform and view his newly created professional
  press release on personalised page

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Summary How the platform works
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• 6) The project coordinator either validates the
  release to complete the process or adds further
  comments to be resent to the journalist.
• PC has final say on changes and must validate
  results.
• All comments visible to both PCs and journalists.
  
• Entire dialogue exchange also viewable to both
  users.
• 7) After validation, PR placed on PR list to be
  sent to media by Chief Editor (professional
  journalist).
• CE archives validated PR
• PR appears on public section of portal.
• 8) CE sends finalised PR to target media!

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SUSTAINABLE ENERGY GOES MAINSTREAM Where EU
energy projects meet the media

European Journalism Centre's activities for the
PRESSENSAVE platform
Rodolfo Perez Saracibar Residence Palace,
Brussels 10th February 2009
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The EJC's role on the Pressensave platform

• In charge of the media-related activities
• Verifying the communication needs of the
  projects
• Gather information they wish to disseminate
• Transform the information into professional
  press releases
• Sent out the press releases to selected media
  targets
• Media follow up

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Added-value provided by the EJC's activities

• Giving more media visibility to the projects
• Raising awareness of their results
• Providing media advice to the projects
• Assisting in their relations with the media

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SUSTAINABLE ENERGY GOES MAINSTREAM Where EU
energy projects meet the media
POLITOs activities for PRESSENSAVE Platform
Roberto Mussi Residence Palace, Brussels 10th
February 2009
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POLITOs role in the Platform

• Preliminary analysis of energy projects
  registered on the platform
• Supervising activity
• Assuring a timely validation of scientific
  accuracy of Press Releases
• Act as go-between research projects teams on one
  side and media on the other

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Benefits from POLITOs activity

• Translation of scientific results into
  media-friendly news . its all about being
  able to transform what we want to say in what the
  public wants to hear.
• Unbiased information and outlook on Energy
  technologies
• Dissemination of information from the academia to
  the general public

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SUSTAINABLE ENERGY GOES MAINSTREAM Where EU
energy projects meet the media
The communication partner
Hinano Spreafico D. F. Residence Palace,
Brussels 10th February 2009
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Minerva Consulting Communication

• ROLE IN PRESSENSAVE project Communication
  expert
• Survey questionnaire sent to all targeted ENERGY
  projects
• Gathering communication and media needs
• Customising PRESSENSAVE to projects
• Gaguing projects current use in media and
  communication campaigns
• Promoting the use of the platform Europe wide

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Work implemented

• Setting up of a full list of Energy projects
  dividing the projects by specific energy sectors
• Selection of the first test user group (22
  projects)
• Preparation of the survey and distribution to
  the test user group to collect feedbacks
  (January-March 2008)
• Gathering of the results
• Opening and launch of the platform
• Dissemination of PRESSENSAVE to Energy projects
  (from April 2008 on)

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Minerva Consulting Communication

• ROLE IN PRESSENSAVE project Webinar manager
• Set-up of dissemination tools for EU project
  consortia (webinars)
• Assist projects to exploit research results
• Webinar seminars transmitted over the web
• 7 projects are selected to be offered a webinar
  for an event on renewable energy

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Webinar support

• Webinar is the short for Web-based seminar
• It is just like a conference room based seminar
  but participants are in front of their pc with
  headphones
• A Webinar is interactive participants can give,
  receive and discuss information.
• The benefits in using this system are
• Reach a larger audience
• Reduce cost
• Digitally record and allow future playback

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Coordinator details James GoldsteinCybion
SrlVia Della Scrofa, 117Rome, Italy 00186 Tel
39 06-6865975Fax [phone] http//www.pre
ssensave.eu info_at_pressensave.eu E-mail
goldstein_at_cybion.it