Concepts by Design: The Right D

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Concepts by Design The Right Décor Sets The
Moodfor Sales! Topic Store Layout
Design By RJ Sohler, Julie Smith
Hanh Nguyen
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Overview

• Décor of club determines its entire concept
• Decoration and design are important
• Efficient, comfortable, multi-purpose design
  benefits employees and customers
• Three topic areas of article
• Consider the Clientele
• Weigh Concept and Budget
• Build in Contrasts

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Starting Points

• Factors to consider when planning the
  establishments décor
• Target market
• Environment
• Location/Neighborhood
• Income of Target Market
• Personal Budget
• Return on Investment

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Consider the Clientele

• When people get out, they want to get away from
  their everyday life. -Pitaccio
• Target Market
• People want interesting, comfortable
  environment
• Décor plays a large role
• Not just who owner wants in
  establishment
• Consider locale, number kind of
  people in town
• Maximize space potential
• Flow

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Weigh Concept Budget

• Cosmetic changes to complete renovations
• Worth expense to hire a professional designer
• Help with space plan, overall décor
• Can work with owner to choose finishes, colors,
  styles
• Can be creative for people who arent
• Consider function or space

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Weigh Concept Budget (contd)

• Research demographics
• Budget and decorating go hand in hand
• Can accommodate for smaller budgets by
  finding creative complements

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Build in Contrasts

• Industrial materials are softened with fabrics,
  comfortable furniture, upholstered pieces
• You have to bring softness in because you have
  to deal with sound quality. -Pitaccio
• Makes music tinny
• Numerous decorating options with color, finish,
  props, and furniture
• Depends on goals

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Field Research

• Local Venues
• Tailgaters bar too close to back wall
• Clodfelters hard to access the bar
• Sanchos small bar with good floor layout
• Platinum spacious layout, no ventilation
• Endzone too spaced out, easy to access both
  bars (up and downstairs)
• Cantina hard to use bathrooms

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Bibliography

• Sias, Melody. "Concepts by Design." Nightclub and
  Bar Mar. 2000 1-3. 12 May 2006
  lthttp//www.maxeyhayse.com/nightclubbar_article2.h
  tmlgt.
• http//www.laposta-de-mesilla.com/assets/images/dr
  ink-na.jpg
• http//www.platinumvenue.com/