Headlines

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Headlines
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Verbal-Visual Connection

• Well-written
• Informational content entry point
• Captures keeps readers with clever word play
  specific details
• Reflects the dominant photo coverage
• Well-designed
• Strong visual package of headline parts
• Effective, creative use of typography

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Tools of the Trade

• Primary headline
• Captures readers attention with a hint of the
  story content
• Secondary headline
• Provides keen information insights that dates
  coverage for that year

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Tools of the Trade

• Sub-headline
• Inset into story at key information points
• Label headline
• Complementary, at-a-glance reference
• Precis headline
• Secondary headline lead combination
• Specialty headline
• Showcased quotes information bytes

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Primary/Specialty Headline with Precis Secondary
I barely remember shoving my way through the
crowd to where my mom was waiting at the W for
me. I just remember thinking that I couldnt look
at her or I would start crying. She danced the
dance with methat moment I will never ever
forget, Jeremy Chastain said. First 10
A feverish pitch resonated throughout the
commons and infused the crowd as senior captain
Jason Chastain nervously waited to make his debut
center stage to perform the traditional hat
dance at the state championship game pep rally,
November 11. For the first time in history
and with unprecedented school spirit, the varsity
team advanced to state playoffs winning the
championship over the Central High School Tigers,
21-20. Trust me when I tell you I was no
big football fan, but there was a spirit this
year from the very first pep rally until the
final seconds of the state playoff game. I even
performed in our class skit as Underdog and
wore red leotards and a Speedo the crowd gave me
a standing ovation. It will be my most remembered
moment of the year, if not my high school life,
freshman Jeremy Chisum said. An average of 925
out of 1050 students attended 16 pep rallies
including a full five days of homecoming spirit
week celebrations ranging from dress-up days to a
record-setting, 23-float parade. It was
nerve-wrecking being the very first person that
everyone would see in the parade, band drum
major Kendra Montoya said. Once we got about two
blocks into the parade route, I was loving it.
People were screaming and waving and I realized I
was a part of something really important to the
school and the community.
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Literary Devices

• Clever word play enhances content
• Alliteration
• Antonym, synonym, homonym
• Onomatopoeia
• Rhyme
• Pun

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Literary Device // Sampler
Alliteration
Varsity football, cheerleaders, band Take It To
The Top Snap! Prime Time Homecoming pep
rally, parade boast television theme
Onomatopoeia
Spirit soars as football, band, cheerleaders win
state champions during the fall season
Rhyme
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Writing Process
List key words Focus on content angle
significance Story idea spirited loud,
noisy pep champs
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Writing Process

• Brainstorm key word rhyming words
• List phrases that use those rhyming words
• noise boys joys toys
• lets hear it for the boys
• boys will be boys
• joys
• Toys R Us

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Writing Process

• Transition words phases
• Replace rhyming words with key words to create a
  clever headline
• Explore phrases using key words cleverly
• noise toys
• Noise R Us
• Pep rallies come alive with skits,
• cheerleaders, band, class yells

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Designing Process
Kicker pattern 1 line of secondary above primary
Varsity wins historic state championship First
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Designing Process

• Wicket pattern
• 2 or more lines of secondary above primary

Varsity football, cheerleaders, band win state
championships Take It To The Top
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Designing Process

• Hammer pattern
• 1 or more lines of secondary below primary

Noise R Us Spirit inspires team to state
championship
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Designing Process

• Tripod pattern
• 2 or more lines of secondary beside line(s) of
  primary

Do A Little Dance
she danced the dance with methat moment I will
never forget. Senior Jason Chastain
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Editing Guidelines

• Refine headlines for strong appeal
• Keep headlines factual no editorializing
• Use visual nouns action verbs
• Avoid repetition of words
• Use a comma instead of and
• Dont break grammatical go-togethers
• Use single quote marks in headlines
• Write headlines in present tense
• Avoid school name, initials, mascot
• Maintain style consistency

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Headlines