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David Egilman, MD, MPH

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I have served as an expert in some pharmaceutical litigation, but ... Because DTC is Pandora's Box. Pharma Knows How to Communicate with Doctors & the Public ... – PowerPoint PPT presentation

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Title: David Egilman, MD, MPH


1
David Egilman, MD, MPH
  • Clinical Associate Professor
  • Brown University
  • degilman_at_egilman.com
  • What is the evaluation standard? Primun non
    nocere
  • Is the current label adequate? No
  • What is to be done?

2
Primum non NocereFirst - Do No Harm
  • My bias Primum non Nocere
  • I have served as an expert in some pharmaceutical
    litigation, but not against GSK.
  • Brown receives from GSK and wants as much as
    it can get from any Pharma company.

3
Primum non Nocere
  • Efficacy is always relative if there is an
    existing therapeutic option.
  • We do not use placebo controls when alternative
    therapy exists. We do not allow this for cancer
    or HIV drugs.
  • 2. We should not approve low efficacy drugs
    when compared to placebo because Pharma can
    will sell anything.
  • 3. We know glucose is not a surrogate. It does
    no good to die with a normal A1-C.
  • - Sulfonylurea (SUs) studies increase risk of
    MI in the face of glucose control.
  • - Comparison to bad drug (SUs) makes Avandia
    look less bad.

Bell, D.S.H. Commentary Do Sulfonylurea drugs
increase the risk of cardiac events? Canadian
Medical Association Journal. Jan 17, 2006. 17
4(2) pg. 185.
4
Primum non Nocere A1-c is not a surrogate for
this endpoint
Just like the Vioxx patients who died without
joint pain and The nifedipine patients who died
with normal blood pressure and The Seldane
patients who died without stuffy noses
5
Primum non Nocere
  • Is this a Hint?
  • Should we test this class for real endpoints
    before it is marketed?
  • Rezulin
  • Withdrawn March 2000 (Liver failure)
  • Pargluva
  • Clinical Development Discontinued (CV death)
  • Tesaglitazar
  • Clinical Development Discontinued (CV renal)
  • Farglitazar
  • Clinical Development Discontinued (CV renal)

6
Primum non NocereTest Before You Sell
  • Paint testing The manufacturer or one who holds
    himself out to be the manufacturer must know the
    qualities of his product and he cannot escape
    liability on the ground that he did not know it
    to be dangerous. Manufacturing Chemists
    Association
  • Paint warnings Each manufacturer can ably cope
    with the toxic material situation by constantly
    safeguarding the public through the products he
    manufactures and by the repetition of
    instructions to salesmen, service men, and others
    who can intelligently instruct the consumer of
    the advantages of providing adequate ventilation
    and of maintaining personal hygiene.
  • National Paint, Varnish and Lacquer Association
    Policy July 1939.

7
Primum non Nocere This is No Warning
The table only refers to patients with Congestive
Heart Failure (emphasis added)
MI adverse events not statistically significant
Avandia Prescribing Information, April 2006
8
Primum non Nocere Its an ANTI-WARNING (Provides
false reassurance)
Because this GSK table focused on patients with
pre-existing heart failure, it suggests that
Avandia is safe for all other patients.
9
Primum non Nocere GSK Doesnt think its a warning
Contrary to FDA briefing doc. claim that the
table constitutes a warning GSK does not list
ischemic events in the Avandia Patient
information Sheet
10
Primum non Nocere So what is this table?
Not a warning
It is a CYA
11
Primum non Nocere What is there to cover-up?
Example COMBO INSULIN AVANDIA
Rosiglitazone and insulin consistently showed a
doubling of risk CV death or MI or more
FDA Briefing Document, pg. 73
12
Primum non Nocere
In the UK
CONTRAINDICATIONS - cardiac failure or history
of cardiac failure (NYHA class I to IV) - hepatic
impairment. - for use in combination with
insulin.
In the US
CONTRAINDICATIONS AVANDIA IS CONTRAINDICATED IN
PATIENTS WITH KNOWN HYPERSENSITVITY TO THIS OR
ANY OF ITS COMPONENTS
13
Primum non Nocere In the US we encourage the use
of this deadly combination
AVANDIA IS INDICATED FOR USE IN COMBINATION WITH
INSULIN (emphasis added)
GSK Briefing Document, pg. 11
14
Primum non Nocere A Black Box is Not
EnoughBecause DTC is Pandoras Box
Pharma Knows How to Communicate with Doctors
the Public
For more information, talk to your GSK sales
representative.
How about making them use these methods to get
the word out on risks? DTC, DETAIL REPS, PENS,
DINNERS, GHOST WRITTEN PAPERS CME
Lasser et al. Adherence to Black Box Warnings
for Prescription Medications in Outpatients. Arch
Intern Med. 2006 166338-344. Smalley et al.
Contraindicated Use of Cisapride Impact of Food
and Drug Administration Regulatory Action. JAMA.
2000 284 3036-3039.
15
Primum non Nocere A Black Box is Not Enough
  • STUDIES SHOW DOCTORS IGNOR BLACK BOXES
  • 7 in 1000 outpatients received a prescription
    violating a black box warning.
  • The FDAs 1998 regulatory action regarding
    cisapride use had no material effect on
    contraindicated use.

Avandia offers no treatment advantages but offers
unique disadvantages
REJECTED
If this were an NDA it would be
Avandia has got to go until safety is adequately
tested
Lasser et al. Adherence to Black Box Warnings
for Prescription Medications in Outpatients. Arch
Intern Med. 2006 166338-344. Smalley et al.
Contraindicated Use of Cisapride Impact of Food
and Drug Administration Regulatory Action. JAMA.
2000 284 3036-3039.
16
Primum non Nocere A1-c is not a surrogate for
this endpoint
Just like the Vioxx patients who died without
joint pain and The nifedipine patients who died
with normal blood pressure and The Seldane
patients who died without stuffy noses
17
Thank you for trying Dr. Johann-Lang
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