Program Review

1
Program Review

• Recommendation 54
• Regional Coordination

2
EMPLOYEE INPUT REQUESTED (2001)

• Organizational self diagnostics
• Whats working
• Whats not

3
INPUT CATEGORIZED INTO 68 ITEMS

• Regional coordination was 54 of 68

4
54 SHOWED WEAKNESSES

• Poor internal NOAA coordination
• Ignorance of NOAA activities in given area
• No routine coordination between programs
• Between lines
• No regional NOAA coordination standards

5
RESULTS OF POOR COMMUNICATION

• Missed outreach events and opportunities
• Duplication of efforts in same geographic area
• Similar events
• One constituent contact when another could be
  better

6
PILOT PROGRAM AREAS SELECTED
Tampa Bay
Seattle-Tacoma
San Francisco
Ann-ArborDetroit
Hawaii
7
BENEFITS OF REGIONAL FOCUS

• One unified NOAA face to public
• Improve responsiveness to constituents
• Eliminate duplication of effort across line
  offices
• Stronger regional projects through cross-line
  office collaboration
• Make public access to NOAAs services easier

8
GOALS

• Improve intra-line office coordination
• Identify line office reps named to regional
  coordination group
• Identify issues and programs benefiting from
  coordination
• Meet quarterly
• Share news and issues
• Increase employee awareness of regional
  activities
• Electronic, newsletters, open house
• Encourage employees to learn appropriate office
  contacts
• Publish these names
• Encourage networking between line offices
• Open houses, outreach, advertised events

9
GOALS

• Develop and enhance NOAAs corporate image
• Build public awareness of NOAA activities in
  region
• Present one NOAA face to public
• Press, outreach, external relations
• Bring other line office information into
  presentations, booth displays, handouts
• Invite other line offices to participate in
  outreach
• Find other ways to enhance quality of science,
  service, and stewardship

10
WHAT DO I DO? WHEN IS IT DUE?

• Form a regional coordination structure
• Comprised of line office reps
• Permanent or rotational regional coordinator to
  chair committee
• Identify steps to improve employee coordination
  and awareness of all regional line activity
• Develop concepts for a regional website or web
  newsletter
• Model after AccessNOAA
• Develop a draft action plan of potential
  cross-line office activities in FY03
• Make a line office contact and service master
  directory in region
• Creates NOAA one-stop shopping
• Provide short progress report or briefing to NOAA
  Administrators 54 designee by May 30, 2003

11
WIN-WIN SCENARIO

• Employees are empowered by being in the know
• NOAA benefits from empowered employees and can
  better respond and communicate to constituents
• NOAA shows a unified face to public
• Public has faster, greater access to NOAAs
  information

12
WHAT CAN WE DO?

• Develop metrics to measure success?
• How critical are public information officers in
  these locations?
• Cost of coordination decreases exponentially by
  efficiency of coordination?
• OAR Hot-Items electronic communication?