Development Plan

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Development Plan

• Stephen Lawrence and Frank Moyes
• Graduate School of Business
• University of Colorado
• Boulder, CO 80309-0419

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Development Plan
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Development Plan

• Introduction (1 paragraph)
• Development Strategy (2/3 page)
• Development Timeline (2/3 page)

• Total Length 2 pages
• Examples
• See sample plans on course website

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Development Defined

• What must be done between now and when you open
  your doors for business (or collect your first
  dollar in revenue)
• Development plan may include
• Product / service development
• Organizational development
• Successive products / services
• Roll-out strategies

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Development Questions

• What work remains to be done?
• What factors must come together?
• What are we doing to bring them together?
• What are the risks our development?
• Are they technological risks?
• Cost risks?
• Competitive risks?
• How will we mitigate these risks?

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Flexible Product Development
Iansiti and MacCormack, Developing Products on
Internet Time, Harvard Business Review, 1997
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Flexible Product Development
Concept Freeze
Market Introduction
Start
Development
Implementation
Development
Implementation
Start
Concept Freeze
Market Introduction
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Flexible Product Development
Sense the Market
Specification
Design
Testing
Implementation
Stabilization / Ramp-Up
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Development Timeline

• Schedule for development
• Major milestones
• Tie-in with marketing plans
• Major obstacles and mitigation plans

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Development Timeline

• Tool for illustrating timeline