Unilever and Affective communication

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Unilever and Affective communication

• Sheffield, April 21st 2005

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Unilever mission

• Unilevers mission is ...

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Unilever mission

• Unilevers mission is
• to add vitality to life.

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Unilever mission

• Unilevers mission is to add vitality to life.
• We meet everyday needs for nutrition, hygiene and
  personal care
• with brands that help people feel good, look good
  and get more out of life.

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Unilever and innovation

• Innovation means.

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Unilever and innovation
Innovation means delivering a Consumer
Perceivable Benefit
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Unilever and innovation
Innovation means delivering a Consumer
Perceivable Benefit through our brands
!!!!
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Unilever and communication

• Communication is ...

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Unilever and communication

• Communication is any kind of
• Connection
• we can build between
• brands and consumers

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Unilever and affective communication

• Affective communication is ...

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Unilever and affective communication

• Affective communication is
• connection

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Unilever and affective communication

• Affective communication is
• connection
• dialogue

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Unilever and the Network for affective
communication

• What we expect to learn about is...

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Unilever and the Network for affective
communication

• What we expect to learn about is
• trends

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Unilever and the Network for affective
communication

• What we expect to learn about is
• trends

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Unilever and the Network for affective
communication

• What we expect to learn about is
• trends
• what captures people attention

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Unilever and the Network for affective
communication

• What we expect to learn about is
• what captures people attention

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Unilever and the Network for affective
communication

• What we expect to learn about is
• trends
• what captures people attention
• interacting with an older population

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Unilever and the Network for affective
communication

• What we expect to learn about is
• trends
• what captures people attention
• interacting with an older population
• different forms of communication

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Unilever and the Network for affective
communication

• What we expect to get is...

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Unilever and the Network for affective
communication

• What we expect to get is
• Food for thought !!!!

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Unilever and the Network for affective
communication

• What we expect to bring in is

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Unilever and the Network for affective
communication

• What we expect to bring in is
• Food for thought !!!