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WELCOME
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F TV
I SEE IT FIRST ON FTV
THE 24/7 CHANNEL
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(No Transcript)
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F TV
I SEE IT FIRST ON FTV
THE 24/7 CHANNEL
ABOUT FASHION TV
- WHAT IS FASHION TV? - THE FTV MISSION
STATEMENT - THE INTERNATIONAL DISTRIBUTION -
THE FTV TARGET GROUP - THE FTV PROGRAM
WHY FASHION TV?
- 3 REASONS TO WATCH FASHION TV - HOW TO
COMMUNICATE OVER FTV - CLIENTS
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ABOUT FASHION TV
WHAT IS FASHION TV?

• FTV is the only 24 hours / 7 days fashion,
  beauty and
• style TV station worldwide and provides
  glamorous
• entertainment with emphasis on the latest trends
• FTV is since its inception in 1997 independent
  and established
• as a TV authority for fashion, lifestyle and
  trends
• FTV is one of the 4 most distributed channels
  worldwide
• (top 3 outside the USA)
• FTV is updated, informative, glamorous and
  sexy

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ABOUT FASHION TV
THE FTV MISSION STATEMENT
To be ahead of the rest FTV is the first global
media to deliver the latest fashion trends,
models, events, news and gossip. FTV is first in
information when it happens, where it
happens. To innovate Be the first to show the
latest trends, fashion weeks, models, events and
fashion locations all around the world. To
entertain FTVs unique mix in productions and
distribution, innovative technology and
broadcasting give its viewers a VIP seat in the
show with only the best available quality.
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ABOUT FASHION TV
THE INTERNATIONAL DISTRIBUTION
You can watch FTV in almost every part of the
world. This makes us the number one
fashion-dedicated TV-station worldwide. FTV is
worldwide broadcasted over cable, satellite,
IP-TV, 3G (UMTS) to over 300 mill. households!
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ABOUT FASHION TV
THE FTV TARGET GROUP

• FTV viewers are
• men (62), women (38)
• aged 18-45 years (62) 45-54 (24) 55 (14)
  
• high-income group EUR 4.000,- / month
• free-spending, technique affine, travels a
  lot, esthetes and susceptible for sales
  campaigns
• early adopters, trend-setters / opinion
  leaders, models,
• fashion stars and fashion professionals

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ABOUT FASHION TV
THE FTV TARGET GROUP compared to other TV
channels

• FTV viewers are
• more affluent, older and are more educated
• than MTV viewers
• younger than CNN viewers but fall into a
• similarly high income bracket
• younger than viewers from sport channels but
• dispose of a higher income

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ABOUT FASHION TV
THE FTV PROGRAM facts

• more than 500 hours with new program content
  every year
• 300 new shows and 600 new clips every season
• coverage of fashion weeks, i.e.
  documentations, news and stories
• over designers, models and stars are the core of
  the
• FTV channel

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ABOUT FASHION TV
THE FTV PROGRAM formats
photographers Most famous models and
celebrities at a shooting directed by accepted
photographers. f-people First hand
interviews with all stars of the fashion
and entertainment world as well as brand new
information of the fashion weeks. shoot
me New reality TV production directed by
Michael White and FTV. Come along with the
young models at castings, photo shootings and
fashion weeks, from the arrival in London to
their way to become a top model.
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ABOUT FASHION TV
f men! Fashion TVs men, models und their
latest fashion. model awards FTV model
awards all around the world. FTV is searching for
new young models and stars in the near
future. fashion films Trailers, that come
to the cinemas within a short time. A new kind
of watching films Hollywood movies with the
focus on fashion and accessories. stars
cars With VIPs behind the scenes at a formula
1 race. A format consisting of reportages over
girls, amazing cars and the life in a perfect
ambience from beautiful people and fast racing
cars.
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WHY FASHION TV?
3 REASONS TO WATCH FASHION TV
1. Fashion The world of wonderful people,
amazing parties, glamour and the dream of luxury
life cast a spell over FTV viewers. 2. Design-
und style guide Through the esthetics of the
pictures and music is watching FTV a great
pleasure/experience. The subtle mix of the
beautiful and impressing images in combination
with the accurately chosed music (lounges,
charts, etc.) enable viewers to immerse into the
fascinating world of fashion. 3. Hotspots /
Public Places Hotels, clubs, cafes, bars,
fitness rooms, SPAs, hairdressers, FTV is
broadcasted in high class ambience, the perfect
background medium and is well suited for your
image transfer.
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WHY FASHION TV?
HOW TO COMMUNICATE OVER FTV

• FTV is one of the worlds best distributed TV
  channels
• FTV is the most distributed channel in public
  places
• FTV is the gatekeeper to the world of fashion
  and glamour
• FTV designs new and innovative TV conceptions
  round
• the theme fashion
• FTV is the only TV equipollent to hundreds of
  print products, that
• deals with fashion and lifestyle
• FTV delivers newest trends faster to
  interesting target groups via
• live TV and is so significant faster than other
  fashion mediums
• FTV allows brands to turn its general
  communication to
• a fashion lifestyle statement and has thus
  an

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WHY FASHION TV?
CLIENTS
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CONTACT

• Did we arouse your curiosity?
• Call us for more details or to develop with us
  possibilities
• for your successful future campaigns and
  activities
• on Fashion TV.
• contact us
• Max Posch
• fashiontv marketing
• F.TV Programm GmbH
• Mobile [phone]
• E-mail marketing_at_ftv.com