media literacies, media futures prospects for media education

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media literacies, media futuresprospects for
media education

• david buckingham
• institute of education, university of london

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the place of media education

• uneven development amid permanent revolution
• well-established specialist courses
• high quality teaching resources
• but
• lack of coherence and progression
• lack of official recognition
• lack of training, research and evaluation

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media literacy the rhetoric

• I believe that in the modern world media
  literacy will become as important a skill as
  maths or science. Decoding our media will be as
  important to our lives as citizens as
  understanding great literature is to our cultural
  lives.
• Tessa Jowell
• Media literacy is about creating something
  positive it is about empowering people by
  providing them with the cultural awareness, the
  critical knowledge and creative skills which will
  help them to understand the way in which we view
  the world.
• David Puttnam

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media literacy why now?

• ofcoms remit
• proliferating literacies
• an alternative to regulation responsibilisation

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media literacy some problems

• access, understand and create
• self-regulation avoiding harm
• what is measurable?
• the information problem
• involvement of media organisations
• where is the dfes?

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media futures

• digitisation
• commercialisation
• globalisation
• individualisation
• participation

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media futures implications

• for what we teach about
• for key concepts
• for the young people we teach
• for how we teach
• and what can the MEA do?

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