Title: PA710
1PA710 ????????????????????(Strategic
Administration)
??.??????? ???????
2???????????????
- 1.Theories, Concepts concerning Principles of
Strategic Administration - 2.Paradigm Shift
- 3.Economics of Speed Productivity Improvement
3- Theories, Concepts concerning Principles
of Strategic Administration
4 ???????????????????? ( Strategic Administration)
)
- ??????? (Strategy)
- ????????? (Management) ????
- ????????? (Administration)
5???????????????? ???????????????
- - ???????????????? (Public Administration)
????????????????????????????????????????????? - - ??????????????? (public administration)
??????? ?????????????????????? ???????????????????
???????
6??????? (James B. Quinn)
- ????????? ???????????????????????????????
?????????? ???????????????????????????????????????
????????????? ???? - - ?????????????????
- - ????????????????????????? Strength /Weakness
- - ?????? ????????????
7???????
- ???????????????????????????? ? ????????????????
???????????????????????????????? - ??????????????????????????????????????????????????
???? ???????????????????????? ????????????????????
??????????????????????????????????????????????????
?????????
8 ??????? ??????????????????????????????????????
????????????????
???????
???????? ???????
??????? ????????
9?????????
- Management ??????, ???, ??? ?????????, ????,
??????, ?????? ???????? ???????????????????????,
????????????? ?????????????, ???????
10?????????
- ??? ?????????????????????? ? ?????????????????????
??????? - ??? ??????????????????????????????????????????????
???? ????????????????????????????? - ??? ?????????????????????????? 2 ????????
?????????????????????????????????????
11?????????/?????????
????????? ????????????? ????????????
????????????
????????? ????????? ??????????
?????????? ????????/??? ????????????
???????? ???????????
12???????????????????? What is.
- ???????????????????? ?????????????????????????????
?????????????????????????? (Mission) ??????????
??????????????????????????????????????????????????
????????????????????
13 ????????????????????
- ??????????????????????????????? ?????????????????
? ????????????????????????????????????????????????
??? ????????????????????????????????????????
???????????????????????????????????????? ? - - Continuous
- Iterative Process
- Cross-function Process
14 ????????????????????
... ???????????????????????? ?????? ???????????
??????????????? ???????????????????/ ??????
?????????????????????????????????????? ????????
15 ???????????????????? ( Strategic Administration)
- ??????? (Strategy)
- ??????????????????????
- ?????????? ??????????
- ?????????????
- ????????? (Administration)
- - ?????????
- - ?????????????
- - ????????????
- - ????????????
16Management/Administration Function
P
O
SDCO
RB
17????????????????????????????????
??????????????????????????????????????
??????? ?????????????? ????????? ???????
?????????????? ???????? ??????????
????????????????????????????????????????
18 ????????????????????????????????
- ??????????????????????????
- ?????????????????????????????????????????????????
- ??????????????????????????????????????????????????
- ???????????????????????????????????????
19?????????????????????????????????????? Why ?
- High Competition
- Increasing in demands of consumers
- Technology change
20- Resource shortage
- Transition from industrial to knowledge society
- Dynamic of change
- Globalization of business information
delivery system
21??????????????? ????????????????????
- Involve in Management Functions
- Without Vision in planning
- Involve in stakeholder inside ones department
- Setting direction in advance in ones department
- Strategic management is a part of general
management. - vision in planning
- Involve in many stakeholders inside and outside
the company - Setting direction for the whole company
22?????????????????????????????????
- Basic
- Forecasting
- Environment Analysis
- Environment Analysis and Instrument
23??????????????????????????????? Result..
- Improved communication
- Increased understanding
- Enhanced commitment
- Higher productivity
- More effective strategies
24- Influence, initiate and anticipate
- Be proactive
- Competitive Advantage (Survive)
- Advance Signal
25 ?????????????????????????????????????????????
- ?????????????????????????????????
- ???????????????
- 2. ?????????????????????????????????????
- 3. ??????????????????????????????????
- 4. ???????????????????????????????
- 5. ??????????????????????????????
26?????????????????????????????
????????????????????????
27???????????????????????????????????
- ????????????????????????????
- ??????????????????????????????????????
- ?????????????????????????????????
- ????????????????????????????????????????????? ?
????????? - ?????????????????????????????????????????????????
???????????
28????????????????????????????????????????????
- ????????????????????????? (Line Manager)
- ??????????????????????????????????????????????????
???????????????????????????????????????????? - ??????????????????????????? (Supporting Manager)
- ????????????????
- ?????????????????
-
29?????????????????????
- 1. ???????????????? ??????????????????????????
????????????????? ??????????? ??????????? - 2. ??????????????????????? ????? ???????
??????????????????????????????????????????????????
????????????? ????????????????????????????????????
??????????????????????????
30?????????????????????
- 3. ??????????????????? ???????????????????????
??????????? ??????????????????????????????????????
???????? ?????????????? ??????????????? - 4. ????????????????????????? ???????????????????
??????????????????????????? ???????????????
?????? ???????????????? ????????
31????????????????????????
- ????????????? ?????????????????????????
??????????????????????? - 2. ??????????????? ?????????????????????????????
??? ?????????????????????????????????
32????????????????????????
- 3. ??????????????????? ?????????????????????
?????????????????????????? ???????????????????????
???????? - 4. ????????????????????????? ???????????????????
? ???????????????? ?????????????????????
?????????????????????
33????????????????????????????????????????
- ????????????????????????/???????
- ???????????????????
- 3. ????????????????????????? ???????????????????
??
34- ??????????????????
- (Paradigm Shift)
35Paradigm ???????
- Paradigm Model, Pattern ?????? ????????
???????? ??????? ????? - Paradigm ??????????? ????????????? --gt
????/?????????????????????? ? ??? ??????????????
(Boundary) ??? ?????????????
36Paradigm ???????
- Paradigm Shift ?????????????? ???????????????
???? ?????? 1970 ????????????????????????
(????????/????) ?????????????????????????
???????????? Manufacture Paradigm ?????????????
????? ??????
37Theory
- Is a system of generalization based on empirical
finding or testable empirically - Theory ??????? ???????????????????????????????????
????????? ???????????????? ???????????????????????
? ?????????????? ???????? ????????????????????????
?????????
38Paradigm Shift
- Vision Shift
- Administration/Management Shift
- Strategy Shift
- Organization Shift
- Culture Shift
- Organization Culture Shift
39Paradigm Shift
- Leader Shift
- Mission Shift
- Capital Shift
- Values Shift
40- Vision Shift
- ?????????????????
41??????????????????????????????????????
- ?????????????????
- ?????????????????????????????
- ?????????????????????
- ??????????????????
- ???????????????????????????????????
- ??????????????????????????????
- ?????????????????????????
42?????????????????
- ????????????????
- ???????????????????????????????????
- ????????????????????????????????????
- ??????????????????????????????
????????????????????????????????????????
????????????????????????
43?????????????????
- 1. Imaginable ?????????????????Â
- 2. Desirable ?????????????????????????????????????
? ??????????????????????????????????? ??????
??????? ??????? - 3. Feasible ???????????????????????
-
44?????????????????
- 4. Focused ??????????????????????????????????
??????????????????????????????????? - 5. Flexible ???????? ?????????????????????????????
??????? ??? - 6. Communicable ??????????????????????????????????
?????
45?????????????????????????????
- ??????????? ??????????? ???????????????????
- ???????????????????????????????????????????????
- ???????????????????????????????????????
- ???????????????????????????????????
- ???????????????????????????????????
- ??????????????????????????????????
46???????????????????????????
- ?????????????????????????????????
???????????????? - ?????????????????????????????????????????
- ????????????????????
- ????????????????????????????????????
- ??????????????????????????????????????????????????
????????????????????? ??????????????????????
47???????????????????????????
- ?????????????????????????????????????
- ??????????????????????????????? Top-Down
- ??????????????????????????????????????????????????
??????????????
48???????????????????????????
- ??????????????????????????????????????????????????
?????????????????????????????? - ??????? ???????????????????????
????????????????????????????????????????????????
49?????????????????????
- ?????????????????
- - ?????????????????????????
- - ?????????????????????????
- - ????????????????????????
- - ?????????????????????????
- 2. ?????????????????
- 3. ????????????????
50?????????????????
- ??????????????????????????????????????????????????
???????????????????????????????????????????
?????????????????? ?? 3 ??????? ??? - What Where When
51?????????????????
- ?????????????????????????? ????????????????????
????- ???? - - ????
- - ????
52?????????????????
- ????????????????????????? ?????????????????????
?? ???? - -
- -
- -
53??????????????????
- ???????????????????
- - ????????????
- - ??????????????????????????????????????????????
- - ??? ? ?????????????????????????
??????????????????????????
54?????????????????
- ???????????????????????????????????????????
??????????????????????????????????????????????????
???????? ????????????????????? ???????????????????
???????? ??????????? ???????????
????????????????????????????????????????
?????????????????????????? ???????????????????????
??????????????????
55?????????????????
- ???........?????????????????????????????????????
???????????????????????????????????? - .?????????? ???????????????????????????????????
????????????????????
56?????????????????
- ????????????????????????????????? ????????
??????? ??????? ????????????? ??????? ???????
???????????????????? ?????????????????????????????
??????????????????????????
57?????????????????
- Â .???????????????????? ???????????
??????????????????????????????????????????????????
???? - ?????????????????? ??????????????????.......?????
?? ????????
58?????????????????
- ?????????????? ????????????
- ????????????????????????????? ????????????????
- ???????????? ?????????????????
- ???????????? ???????????????????????
- ?????????????? ???????????? ??? ??????
59?????????????????
- ????????????? ???????????????????????????
?????????? ?????? ???????????????? - ?????????????????????????????????
60- City of Life and Prosperity
- ???????????????????????????
- "????????????????????? ????????? ??????
- ??????????????????????? ???????????????
- ??????????Â
61?????????????????
- ??????????????????????? ?????????????????????????
??????????????????????????????
???????????????????????? ?????????????????????????
???????????????????????????????? - ???????????????????????????? ???????????????????
??????????????????????? ??????????????????????????
???????????????????????????????????????
62???????????????
- " ???????????? ??????????????????????????????????
????????????????? ??????? 2551 ???????????????????
???????????????
63 ??????????????????? ??????????????????????? 9
?.?.2545-2549
- ??????????? ????????????????? ??????
????????? ???????? ???????????????????????
???????????????????? ??????????????????
?????????????????????????????????
???????????????????????? -
64??????????????????? ??????????????????????? 9
?.?.2545-2549
- ????????????????????????????????
?????????????????????????? ??? ??? ???????
?????????????????????????????
65??????????????????? (???? 10)
- ???????????? ??????????????????????????? (Green
and Happiness Society) ??????????????????????????
????????????? ?????????????? ?????????????
????????????? ???????????????? ?????????
??????????? ?????????????????????????????????????
???????? ????????????????????????????????????????
??????? ?????????????????????????????????????????
?????????????????? ???????????????????????????????
???????
66???????????????????
- ???? 1 - 4 ?????????????????
- ???? 5 - 6 ?????????????????? ???????? ??????????
- ???? 7 ?????????????? ???????? ?????
????????????????????????????????????
67(No Transcript)
68(No Transcript)
69??????????????????
- ?????????????
- ???????????
- ???????????????????????? (???????)
- ???????????????????
- ???????????????????
- ??????????
70???????????????????????????????????
- ??????????
- ???????????????????????
- ?????????
- ?????????????????????????????
- ??????????????????????
71??????????????????????????????
- ????????????????????????? ???????????????????
- ????????????????????????????? ????????????????????
????????? - ???????????????????????????????????
- ?????????????????????????????
- ???????????????????????? ???????????????
72?????????????????????????
- ???????????? ????????????? ??????????????
- ?????? ?????????????????? ?????????????????????
- ???????????? ????????????? ???????????????????????
???????????????????????? - Joel Barker
73-
- Administration/
- Management Shift
74????????????????????????????? (Nicholas Henry)
- ???????????????????????????????? 1990-1926The
Politics/Administration Dichotomy - ????????????? 1927-1937
The Principles of Administration - ???????????????? ??? ????????? 1950-1970 Public
Administration as Political Science
75?????????????????????????????
- ???????????????????????????? 1956-1970
(Public Administration as
Management) - ???????????????????????????????????
1970-????????? Public Administration as Public
Administration
76??????????????????????????????(Marini,1971)
- ???????????????????????????????????????????
relevance - ?????????????????????? values
- ??????????????????? social equity
- ?????????????? change
77??????????????????????????
- Efficiency
- Effectiveness
- Social equity
- Public interest
- Democratic morality
- Responsibility
- Ethics
78??????????????????????????
- Democratic morality
- Participation
- Virtue
- Secrecy
- Responsibility
- Public accountability
- Commitment
79??????????????????????????
- -Responsiveness
- -Devotion
- -Hard-working
- -Secular rationality
- -Equalitarianism
80??????????????????????????
- -Rule of Law
- -Innovation
- -Universal norms
81?????????????????????????????????????????
- Rational
- Rule of laws
- Efficiency
- Participation
- Decentralization
- Public interest
- Social equity
82??????????????????????????????????
- 1. Osborne and Gaebler, 1992
- 2. Guy Peter,1996
- 3. J. Nelson, 2002
- 4. Administration/Management Tool
83Osborne and Gaebler, 1992
- ???????????????????????????????????????????
????????? 10 ?????? - 1. Catalytic Government
- 2. Community- Owned Government
- 3. Competitive Government
- 4. Mission-driven Government
- 5. Results-Oriented Government
84Osborne and Gaebler, 1992
- Customer-Driven Government
- Enterprising Government
- Anticipatory Government
- Decentralized Government
- Market-Oriented Government
85Guy Peter,1996
- Peter ??????????????????????????????? 4 ??????
- ????????????? Market Models
- ??????????????????? Participative State
- ??????????????????????? Flexible Organization
- ????-??????????????????? Deregulated Government
86Pillar of Progress
J. Nelson,2002
87Pillar of Progress
- 1.Good governance (Democracy, Framework
condition, Anti corruption)
88Good Governance
- ?????????????????????????????????
- ??????????????/???????????
- ??????????????????
- ?????????????????????????????????????????
- ???????????
89????????????????????????? ?.?. 2542
Good Governance
????????????
???????????
???????????????
?????????????????
???????????????
?????????????????
90Rule of Law
- ????????????
- - ???????????????????
- - ???????????????????????????
- - ??????????????????????????????
- - ?????????????????????????????????
91Virtues
- 2. ???????????
- - ??????????????????????????????????
- - ????????????????????????????????????
- - ??????????????????????????????????
?????????????????????????????????
????????????????????????????
92Accountability
- 3. ??????????????????
- - Administrative Accountability
- - Legal Accountability
- - Professional Accountability
- - Political Accountability
- - Moral Accountability
93Participation
- 4. ?????????????????
- - ?????????????????
- - ???????????????????????????????????
- - ???????????????????
- - ?????????????????????
- - ???????????????????
- - ????????????????????????
94Transparency
- 5. ???????????????
- - ????????????????????
- - ?????????????
- - ????????????
- - ????????????????????
95Cost Effective or Economy
- 6. ??????????????? ???????????????????????????????
????????????? ?????????????? ??????????
?????????????????????? - -???????????????
- -??????????????????
96Pillar of Progress
- 2. Fair and efficient markets (productivity,
innovation, competition) - Market System
- Legal Monopoly
- Free Trade (Comprehensive, Who, Reciprocity,
Rule) - 3. Active civil society (freedom of speech, open
media) - Individual
- Group
-
97?????????????????????????????????????????
??????
- ??????????????????
- ???????????
- ????????????
- ?????????????
?????????????????????????????
- ????????????????
- ?????????????????
- ?????????????????
?????????????
?????????
- ????????????????
- ?????? ??????
- ?????/???????/?????/?????
- ????????????????????????
- ?????/?????????????????
- ?????????????????????????
- ???????????????????????? ????????????
- ?????????????????????????? ??????
98?????????????????????????
???????????????
- ?????????????????????????? -
??????????????????????????????? - - ???????????????????? -
??????????????????? - (Management for status Quo) (Change agent)
- ???????????????????????? - ????????????????????
????????????? - (Regulation)
- ??????????????? -
????????????? - ?????????(Boss Oriented) -
????????????????? - - ?????????????????????? - ?????????
?????????????? - - ???????? (Centralization) - ???????????
(Decentralization) - - ????????????? (Controller) -
????????????????????? - - ?????????????????????? -
???????????-?????????????? - - ????????????-??????? -
???????????? - ????????????????? Â
- - ??????????????????????? -
?????????????? - ???????????????????? -
?????????????????????? - ?????????????????????????
????????????- ????? - ??????? - - ????????????????? -
?????????????????
99Administration/Management Tool
- Activity Based Management
- Balanced Scorecard
- Benchmarking
- Change Management Programs
- Contingency Planning
- Core Competencies
- Corporate Code of Ethics
100Administration/Management Tool
- Corporate Venturing
- Customer Relationship Management
- Customer Segmentation
- Customer Surveys
- Downsizing Economics
- Value-Added Analysis
- Growth Strategies
101Administration/Management Tool
- Knowledge Management
- Stock Buybacks
- Strategic Alliances
- Strategic Planning
- Supply Chain Integration
- Total Quality Management ( TQM )
102Administration/Management Tool
- KAIZEN
- Re-engineering
- Re-inventing
- Good Governance
- HR Competency
- Learning organization
103EX Balance Scorecard
- ??????????????????????????????????????????????????
??????????? (Strategic Implementation)
?????????????????? (Measurement)
??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????
104???????????????? Balanced Scorecard
- Balanced ??? ????????????????????????
- ?. ????????????????????????????????????? ??????
?????????? ?????????????????? ????????????????????
?? ????????? ?????? (Perspectives) ???? ?
????????? BSC ???????
105- ?. ??????????????????????????????????????????
??????????????????????????????????????????????????
?????? ?????????????????????????????????? ????
??????????????????????????????????? ??? BSC
??????????????????????????????????????????????????
???????????(???????????) ?????????????????????????
?????????????????????????????
106- ?. ???????????????????????????????????????????
????? BSC???????????????????? (Customer
perspective) ?????????????????????????????????????
?????????????????????? ???? ???
??????????????????????????????? - ?. ???????????????????????????????????????????????
?
107- ?. ????????????????????????????????????
????????????????????? - 2. Scorecard ??? ????????? ???????????????????????
?????????????????????????? ???????????????????????
??????????? ???????????????????
108Balanced Scorecard ???????????????????
- ??????????????????????????????????????????????
- ??????????????????????????????????????????
- ????????????????????????????????????????????
109Balanced Scorecard Cause-Effect Hypothesis
????????
Financial
4. Increased customer satisfaction will lead
to better financial results.
3. Improved work processes will lead to increased
customer satisfaction.
Customer
2. Skilled, empowered employees will improve The
ways they work.
Internal Process
1. Knowledge skills of employees is foundation
for all innovation and improvements.
Learning Growth
110Balanced Scorecard ????????????
Customer
Internal Process
Learning Growth
Financial
111EX Customer Perspective
- ???????????????????? ?????????????????????????????
??? - ???????????????????????? Focus ???????????????????
?????????????????????????????? ???????????????????
????????????????? - ??? 2 ???? ??????????
- How do we see our customers?
- How do the customers see us?
112????????????????????????????
Customer Perspective
- ???????????????? (Customer perspective) core
measurement ?????? - Quality
- Customer Satisfaction
- Effective organization
- Close to customer
- Market share
- Customer retention
- Customer acquisition
113Innovation Process
Internal process perspective
- ???????????????? Support Process
- ??????????????????????????????????????????????????
???????????????????????????????????????????? - Marketing Research
- Product Development
114Operation Process
Internal process perspective
- ??????????????????????????????????
??????????????????????????? - ??????????????????????????????
??????????????????? - Build the Products/Services
- Deliver the Product/Services
115Internal process perspective
- ???????????????????????
- Logistics
- After sales service
- ??????
- Any where, Any Time
116After sales service
Internal process perspective
- ????????????
- ????????????
- ????????????????????????
- ???????????????
- ???????????????????????
117 BSC ?????????????
- ????????? ?.?.?????? BSC ????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
????????????? ? ??????
118 BSC ?????????????
- ??????????????????????????????????????????
- ????????????????????????????????
- ??????????????????
- ?????????????????
-
119????????????????? BSC ??????????????????????????
- ???????????????????????????????????
- ??????????????????? ??????????
???????????????????????????? ?????????????????????
????????? - 2. ?????????????????????????
- ??????????? ???????????????? ????? ????????
??????????????? ??????????????????????????????
120????????????????? BSC ??????????????????????????
(???)
- 3. ???????? ???
- ????????????????????????????????? ????????
??????? ????????????????? ????????????????????????
?????????????????
121- 4. ??????????
- ??????????? ??????????????????????????????????
??????????????????????????????????????????????
??????????????????????????? ??????????????????????
????????????
122Knowledge Management KM
- ????????????????
- ????????????????????????????????????????????????
???????????????????????? ?????????????????????????
????????????????? ? ?????????????????????????/????
????? (World Bank)
123Knowledge Management
- ???????????????????? ???????????????????????????
?????? ??????????????????????????????
??????????????????????????????????????????????????
????? (European Foundation for Quality)
124Knowledge Management
- ???????????????? KM
- ???????????????? (???????????)
- - Head (??????????????????????????)
- - Paper (?????????????????)
- - Electronic (???????????????????????????)
- - Knowledge Base ,It (?????????????????)
125????????????????
- Document (????????????????,????,?????????)
- Rule (????????????????,???????????,??????)
- Practice (??????????????,?????)
- System (??????????????????????????????????)
- Communication (??????????,??????????,??????????)
126????????????????
- Experience (?????????,??????????)
- Mind of individual (????????????????????)
- Talent (????????)
- Tacit Knowledge (???????????????????)
127???????????????????????????
- ?????????????????????????
- ??????????????
- ????????????????
- ????????
128???????????????????????????
- ?????????????????????????????
- ???????????
- ?????????????????
- ??????????????
129 ???????????????? ??????????????????????
(Knowledge Management KM)
Knowledge Sharing (KV) ????????????? ?????????
???????? ???????? ?????????????
Knowledge Vision (KV) ?????????? /
???????????????????????????????
Knowledge Assets (KA) ???????????????????
???????????? ???????????????????????????
130EX Change Management Program
131????????????????????
??????????????????? (PEST)
?????????????????? (7S, Mckinsey)
Structure
Technology
Shared Value
Political/ Legal
???????
Style
System
Staff
Strategy
Skill
Social
Economic
132General Environment
- Factor Opportunity
- Politics
- Economics
- Social
- Technology
- Culture
- Demographics
-
133Specific Environment
- Customers
- Competitors
- Suppliers
- Regulatory Group
134Organizational Environment
- - Employees
- - Unions
- - Shareholders
- - Communities
- - Suppliers
- - Media
135Organizational Environment
- - Customers
- - Social and Political
- - Competitors
- Trade and Industry Associations
- - Governments
136 ??????????????????????????????????
??????????????????? - ????????????????? -
????????????????????? ?????????????????
- ??????????????????? ???????????????
??????????????????? - ????????????????????????
? ????? Knowledge based -
??????????????????????? ????????????????????
?????? ????????? ?????? ?????????
???????????????? - ???????????????????????????
- ????? Corruption ??????????????? -
?????????????????????? - ??????????????
??????????????????? - ??????????????????????
???????? ?????????????
137?????????????????????????????????
- ????????????????
- ????????????????????????????????
- ???????????????????????
- ????????????
- ???????????? ?????????????
- ?????????
- ??????????????????
- ???????????????????????
- ????????????????????
138Leadership
??????????????? ??????????????????????????????????
????????
???????????????? ???????????????? ?????????
??????????????
139Leaders VS. Managers
Leaders
Managers
140????????????????????????????
- An ability to work with a wide range of people
- Good communication skills
- A good understanding of why change is necessary
- Sufficient resources to make change happen
- Able to take and tolerate risk
- Able to delegate
- Able to listen to what other people are saying
- Able to respond to what people are saying
- Good sale skills
141????????????????????????????
- Good analytical and conceptual skills
- Be skilled in problem-solving techniques
- Be an able and willing coach
- Be a good builder to team effectiveness
- Be able to keep track of progress
- Be able to maintain focus in a changing
environment - Be interested in the company and in change
- Good knowledge of the product development
- Be creditable
142????????????????????????????
- Be optimistic
- An ability to present the results in a way that
easy to understand - Able to behave in the project as if the change
has already occurred - Be able to stay with the change project
- Be able to go back to top management
143EX Strategic Alliances
- Products Service
- Promotion
- Logistics
- Price
- Capital
144EX Corporate good ethics
- ??????????????????????????????????????????????????
? - 1. ???????????????????????????????? (Good
Corporate Governance) - - ????????????
- - ???????????
- - ???????????????
- - ??????????????????
145EX Corporate good ethics
- - ?????????????????
- - ???????????????
- - ?????????????
- 2. ?????????????????????????????????
- 3. ??????????????????????????????????
- 4. ???????????????????????????????????
- 5. ???????????????????????????????????????????????
???
146EX Corporate good ethics
- 6. ?????????????????????????????????????????
- 7. ????????????????????????????????
- 8. ??????????????????????????????
147EX ????????????????????????????(Total Quality
Management TQM)
????????????????????????
?????????????????????
????????????????????
?????????????????????????
148????????????????? TQM
- ??????????????????????????????????????????????????
- ???????????????????????????????? ??? ?????? (Next
Process is Customer) - ?????????????????????????????????? (Process
Orientation) - ??????????????????????????????????????????????????
?? (Standardization) - ???????????????????????????????????????
??????????????????????? (Prevention) - ??????????????????????????????????????? PDCA
Cycle - ??????????????????????????????????????????????????
????????????????????? (Management by Fact)
149EX KAIZEN ?????????????????????????
?????? (KAIZEN)
???????????????????????????????
???????????????????????????
????????????????/????????
150???????????????????????????????
151EX ?????????????????????????
Competency ??????? ????????????? ???????
?????????? ??????? ???????? ??????????????????????
??????????????????????????????????????????????????
?? ?????????? ????????????????????????????????????
??????????????????????????
152???????? Competency
- ?????????????????
- ??????????
- ??????????????????????????????????????????????????
????? - ???????????????????????????????????????????????
- ???????????????????????????????????
- ??????????????
- ???????????????????????????
- ?????????????????
- ??????????????????????????????????????????
- ?????????????????????????????
- ???????????????????
- ?????????????????
- ?????????????????????
- ?????????????????
- ?????????????????????
Competency ????
153Organization Shift
- Change Rapidly
- Less Rigidity
- More participation
- Decision making decentralize
- Committee ??????????,??????
- Flat Organization ??????????????
154Contrast Span of Control
155The Bureaucracy
156 Organization Shift
- Democracy (?????????????,???????????????)
- Temporary Organization(???????????????????????????
?) - Dynamic (?????????????????????)
- Flexible (????????????????????)
157Organization Shift
- Customer oriented (??????????????,???????????????)
- Any where, any time (????????????????????????????)
- Globalization (??????,???????????)
- Human Resource (?????????????)
158Strategy Shift
- Marketing (????????)
- Price (????)
- Sales
- After Sales Service
- Logistics
- Production
159Strategy Shift
- Financial
- Human Resource
- Promotion
- Advertising (????????)
- Delivery
160Culture shift ???????????????
- Ex I am ready
- Integrity (?????????????????????????,????????????
???????????????) - Active (??????????????????)
- Moral (?????????????,????????,?????????????????)
- Relevant (??????????,????????????,????????????)
- Efficiency (???????????????????????)
- Accountability (?????????????????????????????????
??,??????????) - Democracy
- Yield (????????????????????????????,?????????????)
161Organization Culture Shift
- 1. Re-engineering(???????????????)
- 2. Re-inventing(??????????????????)
162Re-engineering
- Hammer Champy ????????????
- Fundamental ????????????????????????????????
???????????????? - Radical ??????????????????
- Dramatic ????????????????????????
- Process ?????????????,?????????????????????
- Technology ???????????????????????????????????
- Hierarchy ???????????????????????
- Empower ??????????????????? ??????????????????????
????? ????????????? -
163Re-inventing
- - Government Downsizing ???????????????
??????????????? - - Employment Reduction ???????????????
- - Efficiency, Effectiveness ?????????????????????
??????? - - Service Equity, Transparent ???????????????????
???????,??????? - - Organization Restructure ??????????????????????
?? - - Rationalization of Functions
????????????????????????????????? - - Privatized, Contract Out,???????????
??????????????????????????????????????????????? - - Deregulation, Decentralization,????????????????
??????????????????????????,???????????????????????
????????????????????? - - Offloaded Government Service
??????????????????????????? -
164Re-inventing
- Decontrol ??????????? ????????????????
??????????? - Citizen Participation ????????????????????????????
?? - Customer-Oriented Services ??????????? ?????????
- Citizen Center ????????????????????
- KPI Key Performance ?????????
- Performance Appraisal ???????????????
- Entrepreneur ??????????????????????????
165???????????????????????????????
- ???????????????????????????????? ? ??????????
- ????????????????????????????????????
??????????????????? ????????? ?????????? - ??????????????????????????????????????????????
????????????????????? ???????????????
166???????????????????????????????
- ???????????????????? ???????????????????????
??????????????????????? ??????????????????????????
? ???????????????????????? - ????????? ???????????????????? ??????????
???????? ??????????? ???????????????
167??????????????
- - ????????????????????????????????????????????????
???????????????? - ???????????????????????? ?????????????????????
???????????????? ????????????????????????????????
????????????????????????????????????????? - ???????????????????????????????? ????????????????
???????? ???????? ????????????????????????????????
??????????
168Leadership
- Visionary Leadership
- Communicative Leadership
- Ethical Leadership ???????
- Participation Leadership ?????????????
- Open-Minded Leadership ???????????????????????
169Leadership
- Empowerment Leadership
- ???????????????????? ???????????? ????????
- Change Catalyst Leadership
- ??????????????????????????????????
- Planner Leadership
- ??????????????????????????????????????????
170???????????????????
- ??????????????????????????? ??????????????????????
???? - ???????????????? ???????????????????? ???????????
- ????????????????????????????????????????
??????????? - ?????????????????????? ?????????
171?????????????????????????
- ??????????????????????
- ?????????????????????????????????
- ?????????????????????????????????????
- ?????????????????????
- ??????????????????????????????????????
172?????????????????????????
- ?????????????????????????????????????????????????
???????????????????? - ??????????????????????????????
????????????????????????????? - ??????????????? ???? ??????? ????????????????????
? ???????????????????????
173Mission ???????
- ????????????????????? ????????????????????
?????????????????????????????? ???????????????????
???????????????????????????????????????????
????????????????????????????...... - ?????????????????????????....
174???????????????? ???? 10
- ??????? ??????? ???????????????????????????
- - ?????????????????? ??????? ????????????????????
???? - - ?????????????????????????????
????????????????????
175???????????????????? 10
- - ????????????????????????????????????????????????
??????????????????????????????? - ???????????????????????????????????????
- ??????????????????????????? ????????????????????
????????????
176Objective
- ??? ???????????????????????????????????????????
- EX
- To be number 1 Marketing company among overseas
marketing companies, target 100 Billion Baht
Gross Sales in 2008. - To be number 1 in (Product/Area) .
- Sales / person/year
-
177???????????????????????? ??????? 10
- ?????????????????????????
- ?????????????????????????????????
- ??????????????????????????????????????????????????
?????????? - ??????? ??????? ??????????????????
- ??????????????????????????????????????????????????
? ???????
178 ???????????????????????? ??????? 10
- 5. ???????????????????????????????????????????????
??????????????????????????????????????? - 6. ???????????????????????????????????????????????
???????????????????????????? - 7. ???????????????????????????????????????????????
???? ??????????????????????
179 ???????????????????? ??????? 10
- ???????????????????????????????????????????????
- ????????????????????
- ??????????????????????????????????????????????????
- ??????????????????????
180Capital Shift
- From Physical capital to Knowledge capital
- Present and Future Wealth of the Nation stems
from different focus - Leading to lifestyle and Quality of Life of
the people
181Values Shift
- 1. Moral Courage
- 2. Integrity Responsibility
- 3. Transparency Accountability
- 4. Nondiscrimination
- 5. Result Orientation
182??????????????????
- Context Thinking
- Forward Thinking
- Visionary Thinking
- Matching Thinking
- Holistic Thinking
- Systems Thinking
- Customer Value Thinking
183?????????????????? (???)
- Benchmark Thinking ??????????????????????????????
- Dynamic Thinking ???????????????????????
- Quality Time Quantity Time
- ???????????????????????
- Impact Thinking ??????????
- Innovative Thinking ?????????????????????????????
- Gray Thinking ????????????
- Planner Thinking ?????????????????
184 Economics of Speed and Productivity Improvement
185Strategic Change
- IT
- Globalization
- Liberalization
- FTA
186Strategic Change (???)
- Customs Union
- Common Market
- Economic Union
187ITInformation Technology
- 1. Computer
- 2.Telecommunication
188PRV
- PProcess
- RResource
- VValue
189Process
- Hiring and Training
- Product Development
- Manufacturing
- Planning and Budgeting
- Marketing Research
- Resource Allocation
190Resources
- Brand
- Product
- Information
- People
- Technology
- Equipment
- cash
- Distribution channels
191Values
- Cost Structure
- Income Statement
- Customer Demands
- Size of opportunity
- Ethics
192Productivity
??????????? ????????????????????????????????????
?????????????? ???????????????????????????? ??????
????? ???????????????????????????????????
?????????????????????????????? ???????????????????
? ???????????????????????
193QCD-SMEE
- Q Quality
- C Cost
- D Delivery
- S Safety
- M Morale
- E Environment
- E Ethics
194Quality
- ?????????????????????????????????????????????????
????????????????????????? ????????????????????????
????????? - - ?????????????????????????????
- - ??????????????????????????
- - ??????????????
195Cost
- - ????????????????????????????????????
???????????????????????????????????
??????????????????????????????? - - ???????????????????
- - ?????????????????
196Delivery
- ???????
- ?????????????????
- ?????????????
- ????????????????????????????????????
197Safety
- ???????????
- ??????
- ???????????
- ???????????
?????????????????????
Productivity
198Morale
- ???????????
- ????????
- ????????????????
- ??????????????????????
- ?????????????????????????? ???? 5 ?,
??????????????????
199Environment
- ????????????????????????
- ????????????????????????????
200Ethics
- International Encyclopedia of Social Science
(1968) - ??????? ???????????????????????????
????????????? ????????? ?????????????
????????????? ???????????? ???????????????????????
???
201Ethics
- ??????? ?????? (good) ??????????????????????????
???????????? ?????????????????? ???????????
??????????? (Right) ??????????? ??????????
Frankena (1963, p. 81) - ??????????????????? (Good) ??????????? (Right)
??????????? (Legitimacy) ????????????????????????
(??????? ???????)
202???????????????????????????? 2540
- ????? ?? ???????????????????????????????
??????????????????????????????????????????????????
??????????? ????????? ????????????????????????????
??? ????????????????????????????????????
???????????????????????????????????????????
203- ??? ?.?. ??????????? 12 ???????? 2543
??????????????????????????????????????????????????
??????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
?
204????????????????????????? ?.?. 2542
- 1. ??????????????????????????????????????????????
????????????????????? ?????????????
????????????????????????????????????????????????
????????????????????????????????? ???? ????
?????????????????? ????????????????????
??????????????????????????????????????????????????
????? ????????? ?????????????????????????
205- 2. ???????????????????????????????????????????????
?????????????????????????? ??????????????????????
? ???????????????????????????????? ?????????
?????????????????????????? ???????????????????????
? ???????????????????????????? ????????
?????????????????????? ???????????????????????????
??????????????????????????????????????????????????
??
206- 3. ??????????????????????????????????
??????????????????????????? ??????????????????????
??????????????????????????????????????????????????
????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????
207?????????????????????????
- 1. ??????????????????????????????????????????
?.?. ??????????? 21 ??????? 2542
?????????????????? ????????? ?????????????????????
? ?????????? ?????? ????????? ??????????
?????????????????? ??????????????
?????????????????????????????????????? ????????
?????????????????????
208- 2. ??????????????????????????????????????
??????????????????????????????????????????????????
?????????????? ???? ??? ??????????
????????????????????????????? ???????????????????
?????????????????????? ???????????????????????????
?????????? ???????????????????????????????????????
???????????????? ????? ??????????? ?????????????
? ????????????????????????????????????????????????
?????
209- 3. ???????????????????????????????????????????????
??????? ????????????????????????????????????????
?????? ?.?. ??????????? 12 ???????? 2543
???????????????????????????? ???????? ?.?.
210- 4. ????? ?????????????????? ??????????????????????
???????? ???????? ?.?. ???????????????????????????
?????????????????????????????
211- ??????????????????????????????????????????????????
??? ???????? ????????????? ? - 6. ????????????????????????? ?????????????????????
?????????????????????????????? ???????????
????????????????? ????????????????????????????
(???.) ???????????????????????? (???.)
212??????????????????????????????????????????????????
??????????????????????????? ?.?.2542
- ????????????????????????????? ????????????????????
???????????????????????????? ????????????????
??????????? ??????????????????????????
?????????????? ?????????? ??????????
???????????????????????????? ???????????????????
?????????????????????????????????????????????????
213????????????????????????? ?.?. 2542
Good Governance
????????????
???????????
???????????????
?????????????????
???????????????
?????????????????
214???????????????????????????? 2550
- ????? 74 ????????? ??????? ??????????????????
????????????????????????????????????
????????????????????????????????????
????????????????????????? ??????????????
??????????????????????????????????????????????????
????????????????????? -
215???????????????????????????? 2550
- ????? 78 ?????????????????????????????????????????
?????????????.. (4) ??????????????????
????????????????????????????????
???????????????????????????????
???????????????????????????????????????????
??????????????????????????????????????????????????
???? ?????????????????????????????????????????????
???????????????????????????????????????????????
216???????????????????????????? 2550
- ????? ??? ???????????????????????????????????????
??????? ????????? ????????????????????????????????
?????????????????????????????????????? - ??????????????????????????????
??????????????????????????????????????????????????
??????????????????????????? ??????????????????????
???????????????????????????????
217???????????????????????????? 2550
- ???????????????????????????????????????????????
????????????????????????????????
??????????????????????????????????????????????????
??????? ???????????????????????????????????
??????????? ????????????????????????????
??????????? ??????????????????????????????????????
??????????????????????????????????????????????????
???????????????? ?????????????????????????????????
????????
218???????????????????????????? 2550
- ?????????? ????? ????????? ???????????????????
?????????????????????????????????????????????????
????????????????? ????????????????
?????????????????? ???????????????????????????????
??????????????????????????????????????????????????
???????????????
219???????????????????????????? 2550
- ????? ??? ?????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????????????????????????????
??? ????????? ????????????????????????????????????
??? ????????? ????????????????????
????????????????????????
220???????????????????????????? 2550
- ??????????????????????????????????????????????????
??????????????????????????????????????????????????
?????????????????????????????????????????????????
??????????????????????????????????????????????????
???????????
221?????????????????? ???.51
- 1. ???????????????????????????????????
- 2. ???????????????????????????????????
- 3. ???????????????????????????????????????????????
???? - 4. ???????????????????????????????????????????????
? - 5. ??????????????????????
222Ethics VS Productivity
- - ???????????????????
- - ???????????????????????????????????????
- ????????????????????
- ??????????????????????????????????
223Ethics VS Productivity
- ????????????????????
- ???????????????????
- ??????????????????
- ????????????????????????
224Ethics
- 1. ?????????????????????????????? (Credit)
- 2. ???????????????????????????????? (Good Image)
- 3. ??????????????????????????? (Devotion)
- 4. . ????????????????????????????????????????
(Happy ness) - 5. ???????????????????????????????/???????
???????/???????? (Satisfaction)
225????????????? ????????
??????????????????? ??????????
Win-Win
???????????? ????????
????????? ???????
??????????? ?????????/???????
226Good Governance Good Corporate Governance
Fair Efficiency Market , Productivity Improve
Administration Strategy
Win/win
Active Civil Society
Change, Vision, Ethics, Environment