Partner Marketing Services

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Partner Marketing Services Lorrayne Gilbert
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Our goal To support partner marketing efforts.
A strategic initiative that provides guidance,
training, resources, sales tools, and
customisable marketing materials.
Increase the Value of Your Marketing Investment
Improve Marketing Effectiveness
Reach More Customers
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Partner Marketing Services Eligibility
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Marketing Bureau for Microsoft Partners - Services
Marketing Support Services for UK Gold and
Certified Partners planning implementing
Microsoft lead generation marketing campaigns.

• Events at Microsoft
• Customer Evidence
• Access to Press Relations
• Collateral Sales Tools
• Promotional Items
• And more.....

• Direct Mail
• Online Marketing
• Telemarketing
• List Broking
• Advertising Media Buying

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Marketing Bureau for Microsoft Partners

• www.microsoft.com/uk/partnerbureau
• Tel [phone]
• Email bureau_at_microsoft.com
• Dedicated, bespoke, lead generation
• marketing support for Gold and Certified
• Partners
• Operated Managed by Mason Zimbler
• Channel Marketing

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Partner Marketing Centre Launched July 2005

• http//www.microsoft.com/uk/partner/sales_and_mark
  eting/campaigncenter

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Introducing Partner Campaign Builder

• Launched Sep 2005 to 115 UK Pilot Partners

• Ultimately replaces Partner Marketing Centre

• Aim to launch to all UK Partners in Spring 2006

• Invitation to ISV Partners to join the Pilot

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Previous Microsoft marketing materials for
Partners

• Microsoft branded

• Microsoft messaging style

• Little customisation

• Partner competency has no visibility

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Partner Campaign Builder The difference.

• Partner branded

• Customisable content

• Clean, modular layout

• Partner logo and Microsoft certification
• are predominantly featured

• Fulfillment services print, production
• mailing

• 5 step process from start to finish

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Introducing Partner Induction for Marketers

• Target Audience
• Individuals involved in marketing any
  skill/experience level
• All Partner Types
• Objectives
• Equip marketing people with knowledge and skills
  to
• Begin to understand all Microsoft technologies
• Relate to Microsoft Go To Markets
• Communicate to customers and prospects the
  business benefits of your partner services based
  on Microsoft
• Select a marketing service to drive an effective
  campaign
• Starts February 2006
• Full day course Reading, Edinburgh Manchester
• 100 subsidised

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Partner Marketing Services Where to find us