Whats the story

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Whats the story?
October 18, 2007
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• Facts
• Are
• Meaningless

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• Meaning comesfrom the story.
• Facts illustrate the story

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• People hear every message in terms of what they
  already know and believe.

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• What story do people already know and believe?

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• AFFORDABLE HOUSING

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• SupplyDemand

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Consumer story
Social story
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• I. Evoke Values
• II. Establish Context
• III. Define Issue

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• Strategy in communication

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Strategic Messages

• What do we want to have happen?
• Who can make that happen?
• What story do they need to hear?
• Who should they hear it from?
• How can we deliver the message?

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Strategy

• What do you want to happen?
• Who can make it happen?
• What story do they need to hear?
• Who do they need to hear it from?
• How do you get the story to them?

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• Liz Hersh
• Housing Alliance of Pennsylvania
• Liz_at_HousingAlliancePA.org
• 215-576-7044
• Dick Brooks
• ActionMedia
• Brooks_at_ActionMedia.org
• 612-331-6466

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• Liz Hersh
• Housing Alliance of Pennsylvania
• Liz_at_HousingAlliancePA.org
• 215-576-7044
• Dick Brooks
• ActionMedia
• Brooks_at_ActionMedia.org
• 612-331-6466

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• Liz Hersh
• Housing Alliance of Pennsylvania
• Liz_at_HousingAlliancePA.org
• 215-576-7044
• Dick Brooks
• ActionMedia
• Brooks_at_ActionMedia.org
• 612-331-6466