Marketing Tools and Strategies

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Marketing Tools and Strategies
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Why market my STAT!Ref subscription?
STAT!Ref marketing
basics

• Raise awareness of resources
• Increase usage of resources
• Increase return on investment

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How do I market my STAT!Ref subscription?
STAT!Ref marketing
basics

• Add a logo, button or banner to your Web site,
  blog or profile to promote your subscription
• Customize your splash page to link to multiple
  subscriptions, highlight new resources or post
  your contact info
• An e-mail blast can be used to spread the word to
  students and colleagues
• Customize handouts with your institutions name
• Write about STAT!Ref in your institutions
  newsletter, blog or message boards
• Schedule a demonstration or orientation for
  students hosted by you or your sales
  representative
• Hand out STAT!Ref swag and collateral

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Add a STAT!Ref logo, button or banner to
your Web site or blog
target"_top" ages/STATRef_banner.png" width"468" height"60"
alt"STATRef You have it. Use it!"
border"0"
target"_top" ages/STATRef_logo296x60_transparent.png"
width"296" height"60" alt"STATRef You have
it. Use it!" border"0"
ner_240x400.png" target"_top" src"http//www.statref.com/images/STATRef_banner_
240x400.png" width"240" height"400"
alt"STATRef You have it. Use it!"
border"0"
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Add a STAT!Ref link or scripted search box to
your Web site or blog
Dictionary Link
Calculator Link
Anatomy.tv link
Simple Login Link
Search Boxes
Title Links
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Customize your
online.statref.com splash page
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Contact your
sales representative to send a customized e-mail
blast to users
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Contact your sales
representative for customizable handouts
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Contact your sales representative for other
handouts and educational materials
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Write about STAT!Ref in newsletters, blogs
and message boards
Did you know? Members of the our institution
have access to STAT!Ref e-books and resources.
Log on through the library home page to access
this cross-searchable, authoritative health
resource that includes calculation tools,
Stedmans Medical Dictionary, patient information
and core titles in disciplines like Allied
Health, Basic Sciences, Dentistry, Internal
Medicine, Nursing, Patient Information, Pharmacy,
Pharmacology, Psychiatry and more! About
STAT!Ref STAT!Ref is an intuitive, full-text
resource that enables users to cross-search
evidence-based and authoritative references in
seconds!
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Host a STAT!Ref
demonstration or orientation
Contact your sales representative to host a
demonstration or for suggestions on how to do it
yourself.
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Contact your sales representative for STAT!Ref
SWAG to hand out to users
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Log in to SR Admin and select the Support tab
to access many of these marketing tools
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Were here to help
Dont have the time or know-how? Contact us.

• ( 800.901.5494
• marketing_at_tetondata.com