Awareness, Usage and Attitude

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Awareness, Usage and Attitude

• Presented by
• Lindsay Aromando
• Kimberly Still
• Jon Copeland
• Erin E. Vickery
• Katharine Ann Certain

2
?
1969
1979
?
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Objective

• The
• Missourian
• Brand
• What do we know about it?

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Known Facts

• Early Trends1
• Critics found paper unprofessional. Too many
  inaccuracies.
• Existence of student staff discouraged
  readership.
• Supporters showed confidence in pros on staff
  and autonomy from UMC.
• 1 Ramos, Murillo Cesar Olivera. A Case Study
  of Readers Attitudes Toward the Columbia
  Missourian. Dec. 1979. Thesis.

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Other trends1

• Some favorable readers found the Missourian
• -Timely.
• -A competent news source.
• Those same readers
• Felt a sense of pride when reading their
  hometown paper.
• Were more likely to take an ad seriously.
• 1 Blech, Scott Allen. An Investigation of
  Columbia Newspaper Wants. Jan. 1969. Thesis.

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1969
1979
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Not recent.