Harvard Business Review China

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Harvard Business Review China 2008
Sales Kit
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Agenda

• HBRC and HBR
• Integrated Services
• Content
• Circulation
• Readers profile
• Advertising Service

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Ideas with Impact
Harvard Business Review (HBR)

• A symbol publication of Harvard Business School,
  is among the most acclaimed business magazines in
  the world.
• HBR publishes the best business strategies-the
  most original, robust, and relevant ideas for the
  people who are leading, creating and transforming
  businesses and organizations around the world.

Management Bible
Founded in 1922

• HBR is the arena where experts and leaders
  debate on great management ideas
• The Economist
• It has 9 other local language editions worldwide.

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Ideas with Impact
Harvard Business Review China

• HBR Chinese Edition (hence HBRC) was launched
  in September, 2002 as the solely authorized
  franchise of HBR in mainland China.
• 70 Translated from English edition
• 30 Local content
• Provides the most breakthrough management ideas
  and best practices that impact enterprises for
  decades.

Ideas with Impact
Founded in 2002
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Integrated Services Lead to the Power of
Communication

• Harvard Business Review Chinese Edition
• - We tried hard to meet the ad insertion demand
  of our clients by making HBRC a highly
  competitive promotion platform. Many corporate
  subscribers give HBRC to their customers to
  strengthen relationship.
• Collection of Gem Articles
• - In response to the requests of readers, HBRC
  compiles collections of gem articles so that more
  people can share inspiring ideas and
  methodologies coming from us.
• Selected Case Studies
• - Typically spanning a variety of industry
  sectors, our case studies model after the real
  business situations and are welcome reading for
  many readers, which gave rise to Selected Case
  Studies, a great helping hand to our ad promotion
  platfform.

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Integrated Services Lead to the Power of
Communication

• Reprints
• - Due to the vision and relevance of its
  articles, a lot of reprints have been asked for
  even after the magazines were published a lot
  earlier
• HBRC Top-level Events
• - Besides introducing Western management
  thoughts into China, HBRC also organizes
  management forums hosting discussions of the hot
  business topics and evolving trends among the
  experts and executives.

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HBRC readers feedback
Ideas with Impact
I havent missed any single issue of HBRC.
Sometimes I read it at home, and sometimes on the
airplane or in the car. It distinguishes itself
from other magazines by introducing a great
number of new concepts which give readers the
chance to find out the latest movement of world
management.
Zhang Ruimin Chairman CEO of Haier
Group
I enjoy reading Harvard Business Review China.
What the magazine has impressed me the most is
that many of the ideas in it come from real and
practical cases, with great impact on management
practicesI seldom keep books and magazines, but
I will keep those extremely good ones, and
Harvard Business Review Chinese Edition is among
them. Wang Wenjing, Chairman
of UFsoft Co. Ltd.
I often suggest to business people that they
should read some autobiographies of business
leaders and magazines rich in practical guidance.
The articles in Harvard Business Review China,
for example, are very valuable. Zhang
Weiying, Dean of Guanghua School of
Management, Peking University.
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HBRC readers feedback
Ideas with Impact

• Harvard Business Review China reflects polished
  language, and the topics discussed are quite
  far-sighted. The more important thing is that
  Harvard Business Review China also tells me what
  to focus on. What should do less and what should
  do more. I select some articles in HBR for the
  company top management to study regularly
• Steve Chang
• CEO and Founder, Trend Micro
  Co., Ltd.

I enjoy reading HBRC very much, because its
articles are of significant depth. Entrepreneurs
like us need to learn from these inspiring
articles every day, which will do us great help
in our work. I have noticed that many magazines
are copying you.
Liu Jiren Chairman President of Neusoft Group
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Content

• Top-notch Contributors and Experienced Editing
  Team

HBRC boasts compelling vision and authority as it
has gathered top tier writers in the field who
usually based their papers on the first-hand
study and research for often numerous years. In
addition, the editing team can not only commands
in-depth understanding of business and hands-on
management experience, but conceive different
needs of management concepts by different
business leaders under varied conditions.

• Editor-in-Chief for HBRCKatherine Xin
• Ph D in Management, M.A.in Applied Linguistics
  and MBA from University of California
• Dr. Xin is a world-class scholar in the areas of
  leadership, international joint venture
  management, and strategic human resource
  management. Dr. Xin was the Professor of
  Management and Michelin Chair in Leadship and
  Human Resource Management at the China Europe
  International Business School (CEIBS), Shanghai,
  China, and now she is the professor of
  Organization Behavior and Strategic Human
  Resources at International Institute for
  Management Development.
• Editor of HBRCJack Yan
• MBA from CEIBS
• Jack Yan had many years management experience
  in manufacturing and service sectors. Before
  HBRC, Jack was a consultant and key member of
  Core Vision Team at the China headquarters of a
  multinational company.

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Content
Organized and Efficient Work Flow for Content
Selection
Selecton Translation 3 rounds of Edition
Check Production 3 round s of proof
reading Double Check
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Content
Content Selection Scope
Alliance, Merger and Acquisition,
Entrepreneurship, Globalization,
Leadership, Communication, Negotiation,
Innovation, Management Study, Competitive
Strategy, Corporate Strategy, Corporate
Governance, Value Management, Conflict
Management, Crisis Management, Change Management,
Corporate Culture, Human Resource , Performance
Management, Managing People, Team Management,
Customer Relation, Service Marketing, Retail
Management, IT Strategy, E-commerce, Technology
Management, Intellectual Capital, Knowledge
Management, Franchise Business, Organizational
Behavior, Organization, Marketing, Operational
Management, Time Management, Asset Management,
Project Management, Quality Management, Risk
Management , Venture Capital, Investment
Management, Financial Management, Product
Development, Business Development , Brand
Management, Outsourcing Management, Group
Management, Execution, Management Skills,
General management, Career Development. Behavior
Science, Business Ethic, Work Life
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Column Design
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Circulation
?Circulation?
91,000
As a member of BPA, the circulation number of
HBRC has been validated by this prestigious
certification agency. After 5 years into China,
HBRC has enjoyed steady increase in circulation,
boasting an executive readership of 105,000
located in economically developed coastal China
including Beijing, Shanghai and Guangzhou.
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Circulation
?Distribution Channel Breakdown ?
?Circulation Geographical Breakdown?
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Readers
?Reader profile?
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Readers
?Reader Profile?

• 77HBRC readers are males
• Readers are in their creative stage of career,
  average age is 35
• HBRC readers are well educated, 93have
  university degree
• Types of readers company are diverse

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Marketing Events
HBRC Luxury Club

• Distinguished guests Elites from Chinese Luxury
  Market and top-level HBRC readers
• Frequency 4 times every year
• Scale 30 - 35 people

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Marketing Events
HBRC Master Forum
Inviting globally-famous management master to
help Chinese entrepreneurs learn advanced
management ideas and share his management
practice.
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Marketing Events
HBRC Best Practice Award
Look for the Giant of Action

• HBRC has initiated the Best Practice Award for
  the purpose of establishing the benchmark of
  management actions for Chinas business world by
  collecting typical cases and sharing successful
  experience in management practices with numerous
  business elites.

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HBRC 2008 Ad Rate Card
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