Are your nappies REAL

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Are your nappies REAL?
Insert your own photo here

• Insert
• -presenters name
• -presenters organisation

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Presentation

• Nappy days
• Throw away facts
• Commitment to choice
• Real nappies are really cool
• The fairy tales
• The real story
• Look after the pennies
• Tried and tested
• The benefits
• Opportunities
• Help available

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Nappy days

• 695,500 births in the UK during 2003 (ONS)1
• Each baby typically gets through between 4,000 to
  6,000 nappies from birth to potty (IWM)2

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Nappy days

• Parents have a choice
• Disposable
• Pampers, Huggies 91 of the market (NOPWorld)3
• Consumers spent 344 million on 2,817million
  nappies in 2003 (Mintel)4
• Real
• A practical and pocket friendly alternative
• An increasing range of easy to use washable
  cotton nappies, fastenings and styles

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Throw away facts

• Real nappies are good for the environment
• - The UK throws away around 3 billion disposable
  nappies every year (MINTEL)5
• - 8 million a day mostly go to landfill (IWM)6
  and may take years to break down

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Throw away facts

• Real nappies are good for your pocket
• - Home washing costs are low from as little
  as 1 per week
• - Local authorities can save thousands of
  pounds by reducing landfill costs

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Throw away facts

• Disposal costs
• Bristol City Council calculated its nappy
  disposal costs to be 500,000 in 2003
• Kent, Northamptonshire and Essex Councils
  estimate that dealing with nappy waste costs them
  over 1 million per year
• Gloucestershire believes its nappy disposal costs
  to be 300,000 per year

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Throw away facts

• (Add in your local authority disposal costs on
  this slide)

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Commitment to choice

• The WRAP (Waste Resources Action Programme)
  2.6 million real nappy programme spread over 2
  years
• Funding real nappy projects, small enterprises
  and individual projects
• (Insert research findings here)
• Target divert 35,000 tonnes of disposable nappy
  waste from landfill by April 2006

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Commitment to choice

• Were talking real nappies!
• A great alternative to disposables
• You have a viable choice

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Real nappies are really cool

• Easier to use than you think
• Real nappies come in a variety of shapes and
  styles with velcro and/or popper fastenings
• Real nappies arent an all-or-nothing option
• Home washing is clean and easy
• Collect and Wash laundry services are widely
  available
• Using real nappies its the cool thing to do

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The fairy tales

• They are just Terries
• 30 different types, patterns, including the
  traditional terry nappy
• easy to fasten with velcro, poppers or grips
• They leak
• theres a wide choice - choose the right size to
  fit snugly
• They lead to nappy rash
• Nappy rash is mostly triggered by the irritating
  effect of babys urine and bowel motions, and
  causes some of the skin covered by the nappy to
  appear red and inflamed
• Baby is no more or less likely to get nappy rash
  with real nappies
• Frequency of changing is important to avoid nappy
  rash

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The fairy tales

• Washing and drying is hard work
• real nappies don't need to be soaked or
  pre-washed. Just simply wash at 60o C
• biodegradable nappy liners can be flushed down
  the loo with any solid waste. Washable liners are
  available too
• real nappies can be washed with your familys
  everyday washing
• Collect and Wash laundry services are widely
  available

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The fairy tales

• They smell more
• every nappy smells! Real nappies only smell of
  whatever is put in them
• They are expensive
• an initial outlay to equip you with a number of
  nappies is necessary but this one-off payment
  means you are not regularly shelling out on
  disposables
• on average costs are
• 2-10 for each real nappy many more disposables
  get used e.g. 300 times more
• 12.2p for each disposable (MINTEL)7

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The real story

• Real nappy products
• all in one
• sized shaped
• pre fold
• Terry square with nappy nippas
• wraps in lots of great designs
• liners to catch the poo

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Look after the pennies

• Most parents complete between 4,000 to 6,000
  nappy changes from birth to potty
• Estimated costs for babies from birth to
  potty (2.5 years)

WRAP the Waste Resources Action Programme,
Nappy Team WEN Womens Environmental Network
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Look after the pennies

• Costs to parents
• need around 20 to 30 real nappies from birth to
  potty, starting at around 2 each
• for example
• 20 real nappies _at_ 2 each 40
• 6,000 disposable nappies _at_ 12.2p each 732.00
• home washing costs as little as 96p per week

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Look after the pennies

• Laundry services, a convenient option for parents
  
• Prices range from 6-9 per week
• Different range of services include
• home collection
• upgrade in size of nappies
• flexibility in collection/delivery times

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Tried and tested

• Initially, I found real nappies a bit tricky,
  however, I soon worked out an easy routine for
  washing, and maintenance has become much easier.
  I am now reaping the benefits and have found real
  nappies better for my baby, my pocket and the
  environment.
• Maree Berechree, a real mum, talking
  independently about her experience with real
  nappies on her baby Ben, aged 5 months
• (Insert comments from local mums on this slide)

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Benefits to local authorities

• Reduce amount of rubbish collected from local
  residents by up to half
• Ease pressure on local landfill sites
• Avoid landfill costs
• Pass on cost savings to tax payers

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Benefits to NHS professionals

• Savings against clinical waste disposal costs
• Savings against high cost of purchasing
  disposables
• Using real nappies in hospital wards improves
  parents possible negative perceptions
• Opportunity to partner organisations to set up a
  scheme
• Possible access to discounts for bulk purchasing

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Benefits to nurseries

• Reduce waste disposal costs
• Savings can be better used on other nursery
  facilities
• Real nappies delivered to the nursery
  no need for weekly shopping trips
• Used nappies hygienically collected from
  nursery and fresh, pristine supply provided

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Benefits to mums dads

• Real nappies are really cool
• Real nappies arent an all-or-nothing option
• Home washing is clean and easy
• Nappy laundry services collect soiled nappies and
  deliver freshly laundered ones direct to the door
• No greater risk of nappy rash for babies in real
  nappies than in disposables
• Reduce household rubbish by up to half!

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Benefits to baby

• Real nappies less concern over chemicals used
  in gel cores of disposables
• Real nappies represent a quality product and
  value for money
• Wide range of trendy and comfy designs

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Environmental benefits

• Using real nappies reduces the
• number of disposable nappies buried in
  landfill sites
• - amount of waste sent to be incinerated
• - amount of energy and non- renewable resources
  used to produce disposables

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Opportunities for building networks

• Local projects
• how many users?
• suppliers details
• retailers details
• laundry services
• incentives
• demonstrations
• home visits

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Opportunities for local authorities to promote
real nappies

• Increase awareness of real nappies amongst local
  residents and number of households using them
• Work towards government target to reduce rubbish
  sent to landfill
• (Insert your target here)
• Government funding available to help meet targets

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Opportunities for healthcare professionals to
promote real nappies

• Real Nappy Week
• Demonstrations
• Antenatal and parentcraft classes
• Nurseries and child carers
• Use on maternity and paediatric wards

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Opportunities for nurseries to promote real
nappies

• Real Nappy Week
• Communicate to parents that they have real
  choice
• - display posters and give out leaflets
• - host real nappy libraries
• Demonstrations by parents or local real nappy
  agent
• Hold Nappuccino mornings
• (Insert details of local activity here)

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Opportunities for parents to trial real nappies

• Incentives
• Money-off vouchers
• - e.g. Mum Plus One booklet or downloadable from
  www.mumplusone.com
• Free trials
• Visit local nappy library
• Nappy laundry deals
• Sample packs from retailers
• (Insert details of local activity here)

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Opportunities for babies wearing real nappies

• To be the coolest baby in town!

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Help available

• www.realnappycampaign.com
• The Real Nappy Helpline 0845 850 0606
• Nappy networks

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Help available

• Insert local contacts on this slide
• Local contacts
• Local schemes
• Local suppliers
• Local laundry

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References

• 1. Office of National Statistics, (2003) Birth
  rates
• 2. Freeman, H., (2003), Get Real! Reusable
  nappies help waste minimisation, Wastes
  Management, March, pp39-41
• 3. NOPWorld, (March 2004) Parental Attitudes
• MINTEL Market Intelligence Report, (2004) Nappies
  and Baby Wipes - UK
• MINTEL Market Intelligence Report, (2004) Nappies
  and Baby Wipes UK
• 6. Freeman, H., (2003), Get Real! Reusable
  nappies help waste minimisation, Wastes
  Management, March, pp39-41
• 7. MINTEL Market Intelligence Report, (2004)
  Nappies and Baby Wipes - UK