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RENAISSANCE ZARAGOZA WP4 Dissemination
Coordinator Javier Celma Director de la Oficina
de la Agenda Local 21 Ayuntamiento de
Zaragoza Speaker Marisa Campillos Oficina de la
Agenda 21 Local Ayuntamiento de Zaragoza
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Overview of WP4

• OBJECTIVES
• Promotion and dissemination activities across the
  communities
• Clear brand for RENAISSANCE within Concerto
• Interest in the project and desire to replicate
  it
• WORK PLAN up to date
• To develop all promotion and dissemination
  opportunities
• Key target groups and appropriate promotion
  methods
• High profile media and workshop/ seminar/
  conference actions
• Project website of local character linked to
  Managenergy
• Renaissance promotional brochure
• Shared Renaissance database of images
• Activities promoting the exploitation and take up
  of the results
• To dissemination results via the network of SAVE
  energy agencies, the IEA, etc

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State of progress (7/2007)

• Report of action taken with reference to project
  work plan
• Inputs to local presentation of Renaissance
  project.
• Inputs to Concerto initiative (provided graphic
  materials, revised content, provided local press
  contact list, etc.)
• Information via municipal web www.zaragoza.es
• 37 local, national and international
  presentations of the project during the first
  year, and 18 during this second year
• Key groups identified
• Definition of the dissemination strategy
• International
• National
• Local Users/ neighbours/citizenship/
  professional and technical stakeholders
• Negotiations with Expo Zaragoza 2008 going on
• NOTE Dissemination strongly depends on the
  results from other WP. Thus, it is foreseen that
  work will be more intensive when the project is
  in a more advanced state

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Analysis of progress

• Strong / weak points
• Strong points
• Population concern about climate change
• Civil society transformation and participation
• SMRUZ Social participation in refurbishment
  process
• C.P. Cándido Domingo educational potential
• ECODES campaign addressed to users
• Weak points
• Defficient project transmission to professional
  stakeholders
• Defficient project transmission to citizenship
• How to improve quality of work
• The dissemination strategy will help
• Strengthening of coordination
• Knowledge management
• How to exploit collaboration / networking
  opportunities
• Communication among partners
• Communication at European level
• Local civil society communication
• Actions taken to overcome problems

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Plans for the next 12 months

• Overview of local work
• Partners involved
• AYTO City Council
• ECODES Ecology and Development Foundation
• EVZ Valdespartera
• UoZ University of Zaragoza (Energy and Building
  Research Team)
• SMRUZ Municipal Society for Urban Refurbishment
  

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Conclusions

• Activities going on properly
• Dissemination strategy designed
• Improvement of communication flows needed
• Importance of awareness raising at local level
  local website

Marisa Campillos Tel [phone]
228 informacionambiental_at_zaragoza.es Javier
Celma Tel [phone] unidadambiente_at_ayto-zar
agoza.es
Alicia Lafuente Tel [phone] alicia.laf
uente_at_ecodes.es
Contact