Introduction to Research

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Introduction to Research

• Textbook
• Research Methods for Leisure and Tourism A
  Practical Guide, London
• Prentice Hall, Third Ed,. 2006.
• by A.J. Veal

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Course Description

• This course focuses on introduction of
  practical methods for the research process. The
  course presents how to design the research
  strategies, collect data, analyse data and report
  the results. Research skills and knowledge of
  the research process are essential in an
  information-rich world. In general, the
  management of tourism, leisure, hotel and sport
  organization can be enhanced by the analysis of
  existing information, regularly collected
  management data and information collected to
  answer specific management questions. The course
  will cover the development of designing the
  research of interest and gathering information in
  reliable and valid ways. Furthermore, the case
  study will be performed in class to understand
  how to present, describe and interpret the result
  of data analysis.

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Course policy

• All students have to prepare lesson and discuss
  actively in class.
• The assignments and case studies are presented in
  class and some students are assigned to prepare
  the presentation.
• Debate is recommended and considered in your
  grade.

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Case studies

• All of students work on case studies presented in
  textbook. You should analyse the data given in
  case studies and present the results upon
  request. In addition, the written report should
  be handed out by due date.

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Grading Policy

• Assignments 20
• Case Studies 20
• Midterm Exam 25
• Final Exam 25
• Class Participation 10

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Course Schedule

• 1 Week Introduction to research what,
  why and who?
• 2 Week Approaches to leisure and
  tourism research
• 3 Week Starting out research plans
  and proposals
• 4 Week Thanksgiving Holiday
• 5 Week The range of research methods
  
• 6 Week Reviewing the literature
• 7 Week Secondary data sources and analysis
• 8 Week Midterm Exam.
• 9 Week Observation
• 10 Week Qualitative methods
• 11 Week Questionnaire surveys
• 12 Week Sampling
• 13 Week Survey analysis
• 14 Week Statistical analysis
• 15 Week Final Exam

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