Mass Media

1
Mass Media

• Session 15

2
Media Effects

• Agenda Setting
• Framing
• Priming

3
The Media and Congress

• The Players
• The Goals
• The Difficulty of Covering Congress
• A Process Not an Event
• Who is Important?
• The Decreasing Coverage of Congress

4
The Media and Congress

• The Influence of Congressional Behavior on Media
  Coverage of Congress
• Media Entrepreneurs
• Hearings

5
The President and the Press

• Goals
• Press Conferences
• Negativity Bias

Joking with the press
PRESIDENT LYNDON B. JOHNSON I always want to
remain accessible. And I hope that the press will
never be critical of me for being over accessible.
6
The Media and Political Parties

• The Media and Political Party Decline
• Benefits